Languages International vs University of Auckland English Language Academy:Which is more popular in New Zealand?
In October 2026, Languages International had more branded searches than University of Auckland English Language Academy among English language schools in New Zealand. Languages International had about 1,600 branded searches, while University of Auckland English Language Academy had 40. Languages International made up 14.1% of all English language school searches we track, and University of Auckland English Language Academy accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about English language schools, Languages International appeared in four of the five answers and University of Auckland English Language Academy in three. Languages International was mentioned before University of Auckland English Language Academy in every answer.
Who do people search for more?
Languages International, about 40 searches for every 1 for University of Auckland English Language Academy
Who does AI mention more?
Languages International, mentioned in 4 of 5 answers, University of Auckland English Language Academy in 3
Who does AI recommend more?
Languages International, named ahead of University of Auckland English Language Academy in every answer
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Top English language schools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Languages International was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. University of Auckland English Language Academy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Languages International was listed before University of Auckland English Language Academy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about English language schools
5 answers
Asked ChatGPT
“Which English language school should I book in New Zealand?”
Asked ChatGPT
“What are the best English language schools in New Zealand?”
Asked ChatGPT
“What's the best English language school in New Zealand for english study?”
Searched Google, AI Overview
“english course nz”
Searched Google, AI Overview
“study english in nz”
- 1NZLC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Languages International or University of Auckland English Language Academy more popular in search?
This chart shows how often people search Google for Languages International and University of Auckland English Language Academy by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.
Share of searches by month for Languages International, University of Auckland English Language Academy. The figures are in the table below the chart.
View monthly share of searches table
| Month | CCEL | LSNZ | Auckland English Academy | Languages International | NZLC | University of Auckland English Language Academy | Worldwide School of English |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 23.6% | 18.7% | 18.7% | 9.8% | 0.49% | 0.1% |
| Dec 2025 | 26.2% | 21.3% | 21.3% | 16.4% | 14.4% | 0.49% | 0% |
| Jan 2026 | 27.8% | 23% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Feb 2026 | 45.5% | 16% | 13.5% | 16% | 8.4% | 0.59% | 0% |
| Mar 2026 | 37.5% | 16.1% | 16.1% | 16.1% | 13.6% | 0.42% | 0.08% |
| Apr 2026 | 36.9% | 16.4% | 16.4% | 16.4% | 13.3% | 0.51% | 0% |
| May 2026 | 29.4% | 24.4% | 16.2% | 16.2% | 13.2% | 0.41% | 0.1% |
| Jun 2026 | 27.8% | 22.9% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Jul 2026 | 28.9% | 23.3% | 19.3% | 15.3% | 12.9% | 0.4% | 0% |
| Aug 2026 | 37.6% | 25% | 16.7% | 11.1% | 9% | 0.49% | 0% |
| Sep 2026 | 28% | 28% | 18.7% | 14.8% | 10.1% | 0.39% | 0.08% |
| Oct 2026 | 31.7% | 25.6% | 16.8% | 14.1% | 11.5% | 0.35% | 0% |
How has branded search for Languages International and University of Auckland English Language Academy changed in New Zealand over the last 12 months?
3 findings
- Languages International was ahead of University of Auckland English Language Academy in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Languages International’s share of searches among English language schools in New Zealand moved from 18.7% to 14.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending October 2026, University of Auckland English Language Academy’s share of searches among English language schools in New Zealand moved from 0.49% to 0.35%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand English language schools in October 2026?
2 changes
In October 2026, Languages International lost share of searches among English language schools in New Zealand, from 14.8% to 14.1%.
Estimated monthly branded searches for University of Auckland English Language Academy in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.
How are Languages International’s and University of Auckland English Language Academy’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Languages International’s and University of Auckland English Language Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Languages International
1 branded search term
- languages international
University of Auckland English Language Academy
1 branded search term
- ela auckland
Other head-to-heads among English language schools
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