Brandwave

Kymco vs NIU:Which is more popular?

In September 2026, Kymco had more branded searches than NIU among moped and scooter brands in New Zealand. Kymco had about 130 branded searches, while NIU had 90. Kymco made up 1.7% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, NIU appeared in two of the five answers and Kymco in one. Kymco and NIU were each mentioned first in one of the two answers.

Among moped and scooter brands in New Zealand in September 2026

Who do people search for more?

Kymco, about 44% more searches than NIU

Kymco 130 searchesNIU 90 searches

Who does AI mention more?

NIU, mentioned in 2 of 5 answers, Kymco in 1

NIU in 2 of 5Kymco in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Kymco first in 1NIU first in 1

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kymco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kymco and NIU were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vespa1st
  2. NIU2nd
  3. SYM2nd
  4. Kymco4th
  5. Yamaha Motor5th
  6. Segway-Ninebot6th
  7. Honda Scooters6th
  8. Suzuki Scooters8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kymco or NIU more popular in search?

This chart shows how often people search Google for Kymco and NIU by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from searches in New Zealand.

Kymco and NIU among moped and scooter brands in New Zealand, by month

Share of searches by month for Kymco, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotVespaSuzuki ScootersHonda ScootersKymcoYamaha MotorNIUSYM
Oct 202554.7%31.6%4.1%4.1%2.1%1.7%1.1%0.4%
Nov 202557.4%29.9%4%3.5%1.8%1.7%1.3%0.39%
Dec 202560.3%28.2%3.6%3.3%1.6%1.5%1.1%0.35%
Jan 202655.5%30.5%3.9%3.9%2%1.9%1.8%0.63%
Feb 202656.6%30.2%3.9%3.9%1.5%2.3%1%0.51%
Mar 202654.4%29.2%4.1%5.4%1.7%2.5%2.2%0.39%
Apr 202656.7%29.1%4.3%4.3%1.7%2.2%1.3%0.46%
May 202657.6%29.4%3.7%4.3%1.4%1.7%1.4%0.47%
Jun 202657%28.7%3.8%4.4%1.8%2%1.7%0.57%
Jul 202659.2%28.1%3.3%3.7%1.9%2%1.3%0.43%
Aug 202658.5%28.8%2.9%4.7%1.8%1.7%1.1%0.51%
Sep 202660.7%27%3.7%3.5%1.7%1.7%1.2%0.4%

How has the Kymco and NIU comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: NIU took it in March 2026, Kymco took it in April 2026.
  • Across the 12 months ending September 2026, Kymco’s share of searches among moped and scooter brands in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 160 to 130.
  • Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 80 to 90.

How did search popularity change for New Zealand moped and scooter brands in September 2026?

2 changes
  1. Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

  2. Estimated monthly branded searches for Kymco in New Zealand fell 18.8% over 12 measured months, from 160 to 130 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kymco’s and NIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kymco

3 branded search terms

  • kymco
  • kymco moped
  • kymco scooter

NIU

2 branded search terms

  • niu e scooter
  • niu scooter

How the Brand Demand Index is measured

Other head-to-heads among moped and scooter brands

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