Kilwell Sports vs Shooter Ready:Which is more popular by branded search in New Zealand?
In August 2026, Kilwell Sports had more branded searches than Shooter Ready among hunting and fishing retailers in New Zealand. Kilwell Sports was estimated to have 720 branded searches compared to Shooter Ready’s 390, and held a 0.55% Share of Search versus Shooter Ready’s 0.3%.
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Which is more popular in search, Kilwell Sports or Shooter Ready?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kilwell Sports, Shooter Ready. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kilwell Sports and Shooter Ready comparison changed over the last 12 months?
3 findings
- Kilwell Sports was ahead of Shooter Ready in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 11 months ending August 2026, Shooter Ready’s estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.3%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes
Estimated monthly branded searches for Shooter Ready in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kilwell Sports’ and Shooter Ready’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kilwell Sports
1 branded search term
- Kilwell Sports
Shooter Ready
1 branded search term
- Shooter Ready
Put your own brand in this comparison
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