Brandwave

Killinchy Gold vs Much Moore:Which is more popular by branded search in New Zealand?

In August 2026, Much Moore had more branded searches than Killinchy Gold among ice cream brands in New Zealand. Much Moore was estimated to have 2.9K branded searches compared to Killinchy Gold’s 490, and held a 3.3% Share of Search versus Killinchy Gold’s 0.55%.

Share of Search among ice cream brands in New Zealand in August 2026Which is more popular in search, Killinchy Gold or Much Moore?
Killinchy Gold0.55%490 searches
vs
Much Moore3.3%2.9K searches
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Which is more popular in search, Killinchy Gold or Much Moore?

Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Killinchy Gold and Much Moore among ice cream brands in New Zealand, by month

Share of Search by month for Much Moore, Killinchy Gold. The figures are in the table below the chart.

View monthly share of search table
MonthDuck IslandBen & Jerry'sLewis Road CreameryTip TopKāpitiMagnumMuch MooreDeep SouthKillinchy Gold
Oct 202571.4%6.4%5.9%6.6%3.6%1.7%3.2%0.82%0.33%
Nov 202570.1%6.3%5.3%7.6%4.4%1.8%3.3%0.94%0.31%
Dec 202568.8%8.1%5.5%7.8%3.8%1.8%2.7%1.2%0.38%
Jan 202668.2%7.6%5.7%8.1%3.8%2.1%2.8%1.2%0.39%
Feb 202669.2%7.1%5.6%6.9%3.7%2.2%4%0.95%0.32%
Mar 202664.3%9.1%7.2%7.6%4.2%2.1%3.8%1.1%0.4%
Apr 202663.6%10.8%7.5%7.3%4.1%2.4%2.9%0.92%0.52%
May 202657.9%17.6%8.4%6.3%3.5%2.2%2.7%0.96%0.46%
Jun 202655.4%9.2%9.7%9.1%5%3.3%6.5%1.1%0.52%
Jul 202663.6%8.8%7.7%7.3%4.7%2.9%3.6%0.88%0.56%
Aug 202660.7%8.8%8.8%8.2%5.3%3.5%3.3%0.84%0.55%
Sep 2026—————————

How has the Killinchy Gold and Much Moore comparison changed over the last 12 months?

How did search popularity change for New Zealand ice cream brands in August 2026?

  1. In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.

  2. Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

  3. Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Killinchy Gold’s and Much Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Killinchy Gold

2 branded search terms

  • killinchy gold
  • killinchy gold ice cream

Much Moore

14 branded search terms

  • much moore
  • much moore cookie dough ice cream
  • much moore ice blocks
  • much moore ice cream countdown
  • much moore ice cream flavours
  • much moore ice cream outlet
  • much moore ice cream pak n save
  • much moore near me
  • much moore premium ice cream
  • much moore rum and raisin ice cream
  • much moore salted caramel ice cream
  • much moore vanilla ice cream
  • muchmoore
  • muchmoore co nz

How the Brand Demand Index is measured

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