Brandwave

KEF vs Q Acoustics:Which is more popular?

In September 2026, KEF had more branded searches than Q Acoustics among speaker brands in New Zealand. KEF had about 470 branded searches, while Q Acoustics had 140. KEF made up 0.54% of all speaker brand searches we track, and Q Acoustics accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about speaker brands, KEF appeared in three of the five answers and Q Acoustics in two. KEF was mentioned before Q Acoustics in every answer that named either.

Among speaker brands in New Zealand in September 2026

Who do people search for more?

KEF, about 3 searches for every 1 for Q Acoustics

KEF 470 searchesQ Acoustics 140 searches

Who does AI mention more?

KEF, mentioned in 3 of 5 answers, Q Acoustics in 2

KEF in 3 of 5Q Acoustics in 2 of 5

Who does AI recommend more?

KEF, named ahead of Q Acoustics in 3 of 3 answers

KEF first in 3Q Acoustics never first

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEF was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Q Acoustics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEF was listed before Q Acoustics in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. DALI10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DALI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is KEF or Q Acoustics more popular in search?

This chart shows how often people search Google for KEF and Q Acoustics by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in New Zealand.

KEF and Q Acoustics among speaker brands in New Zealand, by month

Share of searches by month for KEF, Q Acoustics. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

How has the KEF and Q Acoustics comparison changed over the last 12 months?

3 findings
  • KEF was ahead of Q Acoustics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KEF’s share of searches among speaker brands in New Zealand moved from 0.75% to 0.54%, and its estimated monthly branded searches moved from 580 to 470.
  • Across the 12 months ending September 2026, Q Acoustics’ share of searches among speaker brands in New Zealand moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 210 to 140.

How did search popularity change for New Zealand speaker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Q Acoustics in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  2. Estimated monthly branded searches for KEF in New Zealand fell 19% over 12 measured months, from 580 to 470 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using KEF’s and Q Acoustics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEF

2 branded search terms

  • kef
  • kef speakers

Q Acoustics

1 branded search term

  • q acoustics

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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