Karen Walker vs Marle:Which is more popular?
In September 2026, Karen Walker had more branded searches than Marle among designer fashion labels in New Zealand. Karen Walker had about 16,800 branded searches, while Marle had 1,260. Karen Walker made up 27.9% of all designer fashion label searches we track, and Marle accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Karen Walker appeared in three of the five answers and Marle in two. Karen Walker was mentioned before Marle in three out of four answers that named either.
Who do people search for more?
Karen Walker, about 13 searches for every 1 for Marle
Who does AI mention more?
Karen Walker, mentioned in 3 of 5 answers, Marle in 2
Who does AI recommend more?
Karen Walker, named ahead of Marle in 3 of 4 answers
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Karen Walker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Marle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Karen Walker was listed before Marle in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Juliette Hogan1st
Kowtow2nd
Harris Tapper3rd
Zambesi4th- Karen Walker5th
Paris Georgia6th
Maggie Marilyn7th
RUBY8th
Marle9th
Deadly Ponies10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Karen Walker or Marle more popular in search?
This chart shows how often people search Google for Karen Walker and Marle by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Karen Walker, Marle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Karen Walker and Marle comparison changed over the last 12 months?
3 findings
- Karen Walker was ahead of Marle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Karen Walker’s share of searches among designer fashion labels in New Zealand moved from 26.1% to 27.9%, and its estimated monthly branded searches moved from 17K to 16.8K.
- Across the 12 months ending September 2026, Marle’s share of searches among designer fashion labels in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
3 changes
In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches.
In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches.
In September 2026, Karen Walker gained share of searches among designer fashion labels in New Zealand, from 26.6% to 27.9%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Karen Walker’s and Marle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Karen Walker
15 branded search terms
- karen walker
- karen walker birkenstock
- karen walker britomart
- karen walker dress
- karen walker eyewear
- karen walker fashion
- karen walker levis
- karen walker papinelle
- karen walker pj
- karen walker runaway
- karen walker sale
- karen walker studs
- karen walker umbrella
- karenwalker
- karenwalker sale
Marle
2 branded search terms
- marle clothing
- marle nz
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
Karen Walker vs Caitlin Crisp: compare popularity- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Deadly Ponies: compare popularity
- Juliette Hogan vs Caitlin Crisp: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.