How popular isMarle?
In September 2026, people searched for Marle by name about 1,260 times in New Zealand, about the same as the previous year. These searches made up 2.1% of all New Zealand designer fashion label searches, placing Marle 14th out of 15 labels. When we asked both ChatGPT and Google AI Overviews about designer fashion labels, Marle appeared in two of the five answers and was the ninth most recommended of the 15.
Marle is the 14th most searched of 15 competitors and the ninth most recommended in AI answers.
Karen WalkerShare of searches 27.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Juliette HoganShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Deadly PoniesShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
Caitlin CrispShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MarleShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marle is the ninth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Juliette Hogan1st
Kowtow2nd
Harris Tapper3rd
Zambesi4th- Karen Walker5th
Paris Georgia6th
Maggie Marilyn7th
RUBY8th- Marle9th
- Deadly Ponies10th
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which designer fashion labels compete with Marle?
Share of searches by month for Karen Walker, Juliette Hogan, Deadly Ponies, Caitlin Crisp, Maggie Marilyn, Yu Mei, Harris Tapper, RUBY, Kowtow, Twenty-Seven Names, Zambesi, Kate Sylvester, Paris Georgia, Marle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 16.8K | -16.1% | +1.3 points | |
| 2, moved from 3rd to 2nd | 12.4% | 7.5K | -17.6% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 11.8% | 7.1K | -18% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 9.8% | 5.9K | -42.8% | -3.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6.2% | 3.8K | -18.8% | +0.1 points | |
| 6, held 6th | 5% | 3K | -28.6% | -0.6 points | |
| 7, held 7th | 4.8% | 2.9K | -19.4% | 0 points | |
| 8, moved from 9th to 8th | 4% | 2.4K | +7.1% | +1 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 3.7% | 2.2K | +3.7% | +0.8 pointsmoved from 10th to 9th | |
| 10, moved from 8th to 10th | 3.5% | 2.1K | -34.2% | -0.7 pointsmoved from 8th to 10th | |
| 11, held 11th | 3% | 1.8K | -15% | +0.2 points | |
| 12, moved from 13th to 12th | 2.8% | 1.7K | +1.8% | +0.6 pointsmoved from 13th to 12th | |
| 13, moved from 14th to 13th | 2.7% | 1.6K | +23.1% | +0.9 pointsmoved from 14th to 13th | |
| 14, moved from 12th to 14th | 2.1% | 1.3K | -32.3% | -0.4 pointsmoved from 12th to 14th | |
| 15, held 15th | 0.32% | 190 | 0% | +0.1 points |
27.9%
Held 1st. 16.8K estimated branded searches, -16.1% vs prior month. Share +1.3 points.
12.4%
Moved from 3rd to 2nd. 7.5K estimated branded searches, -17.6% vs prior month. Share +0.4 points.
11.8%
Moved from 4th to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share +0.3 points.
9.8%
Moved from 2nd to 4th. 5.9K estimated branded searches, -42.8% vs prior month. Share -3.9 points.
6.2%
Held 5th. 3.8K estimated branded searches, -18.8% vs prior month. Share +0.1 points.
6.
Yu Mei5%
Held 6th. 3K estimated branded searches, -28.6% vs prior month. Share -0.6 points.
4.8%
Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
8.
RUBY4%
Moved from 9th to 8th. 2.4K estimated branded searches, +7.1% vs prior month. Share +1 points.
9.
Kowtow3.7%
Moved from 10th to 9th. 2.2K estimated branded searches, +3.7% vs prior month. Share +0.8 points.
3.5%
Moved from 8th to 10th. 2.1K estimated branded searches, -34.2% vs prior month. Share -0.7 points.
11.
Zambesi3%
Held 11th. 1.8K estimated branded searches, -15% vs prior month. Share +0.2 points.
2.8%
Moved from 13th to 12th. 1.7K estimated branded searches, +1.8% vs prior month. Share +0.6 points.
2.7%
Moved from 14th to 13th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.
14.
Marle2.1%
Moved from 12th to 14th. 1.3K estimated branded searches, -32.3% vs prior month. Share -0.4 points.
0.32%
Held 15th. 190 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Marle and its closest rivals
Every comparison with Marle
14 comparisons
How has branded search demand for Marle changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marle in New Zealand held steady, from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Marle’s share of searches among designer fashion labels in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.2% in December 2025.
How did search popularity change for New Zealand designer fashion labels in September 2026?
6 changes
In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches.
In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches.
In September 2026, RUBY overtook Twenty-Seven Names to rank 8th among designer fashion labels in New Zealand, with 4% of the searches.
In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.
In September 2026, Karen Walker gained share of searches among designer fashion labels in New Zealand, from 26.6% to 27.9%.
In September 2026, Caitlin Crisp lost share of searches among designer fashion labels in New Zealand, from 13.8% to 9.8%.
How are Marle’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marle clothing
- marle nz
Do you work for Marle? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Marle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.