Brandwave

Karcher vs Milwaukee:Which is more popular?

In September 2026, Karcher had more branded searches than Milwaukee among power washer brands in New Zealand. Karcher had about 2,900 branded searches, while Milwaukee had 50. Karcher made up 11.5% of all power washer brand searches we track, and Milwaukee accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about power washer brands, Karcher appeared in all five answers and Milwaukee in none.

Among power washer brands in New Zealand in September 2026

Who do people search for more?

Karcher, about 58 searches for every 1 for Milwaukee

Karcher 2.9K searchesMilwaukee 50 searches

Who does AI mention more?

Karcher, mentioned in every answer we collected

Karcher in 5 of 5Milwaukee in 0 of 5

Who does AI recommend more?

Karcher, the only one of the two named

Karcher first in 3Milwaukee never named

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karcher appeared in all five answers. Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito

  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito

  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito

  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher

  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Karcher or Milwaukee more popular in search?

This chart shows how often people search Google for Karcher and Milwaukee by name. Each line represents a brand's share of searches for all eight power washer brands we track, month by month, from searches in New Zealand.

Karcher and Milwaukee among power washer brands in New Zealand, by month

Share of searches by month for Karcher, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

How has the Karcher and Milwaukee comparison changed over the last 12 months?

3 findings
  • Karcher was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand moved from 12.5% to 11.5%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among power washer brands in New Zealand moved from 0.22% to 0.2%, and its estimated monthly branded searches held steady at 50.

How did search popularity change for New Zealand power washer brands in September 2026?

1 change

  1. In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Karcher’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Karcher

1 branded search term

  • karcher

Milwaukee

1 branded search term

  • milwaukee power washer

How the Brand Demand Index is measured

Other head-to-heads among power washer brands

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