Brandwave

incident.io vs Squadcast:Which is more popular?

In September 2026, Squadcast had more branded searches than incident.io among incident management platforms in New Zealand. Squadcast had about 30 branded searches, while incident.io had 20. Squadcast made up 0.88% of all incident management platform searches we track, and incident.io accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about incident management platforms, incident.io appeared in two of the five answers and Squadcast in none.

Among incident management platforms in New Zealand in September 2026

Who do people search for more?

Squadcast, about 50% more searches than incident.io

Squadcast 30 searchesincident.io 20 searches

Who does AI mention more?

incident.io, mentioned in 2 of 5 answers, Squadcast in 0

incident.io in 2 of 5Squadcast in 0 of 5

Who does AI recommend more?

incident.io, the only one of the two named

incident.io first in 2Squadcast never named

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, incident.io was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Squadcast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. ecoPortal2nd
  3. SiteApp Pro3rd
  4. Rootly4th
  5. Jira Service Management5th
  6. incident.io6th
  7. FireHydrant–
  8. Squadcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incident management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is incident.io or Squadcast more popular in search?

This chart shows how often people search Google for incident.io and Squadcast by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.

incident.io and Squadcast among incident management platforms in New Zealand, by month

Share of searches by month for Squadcast, incident.io. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteApp ProecoPortalFireHydrantPagerDutyJira Service ManagementRootlySquadcastincident.io
Oct 202526.2%26.2%26.2%11.6%5.1%1.5%2.1%1.2%
Nov 202525.4%28.8%25.4%11.2%4.9%2%1.4%0.86%
Dec 202521.7%26.5%32.4%11.8%4%1.8%1.1%0.74%
Jan 202624.7%24.7%30.2%11%4.8%3.1%1%0.34%
Feb 202626.8%26.8%26.8%11.9%5.2%0.91%1.2%0.3%
Mar 202627.3%27.3%24%13.1%4.6%1.9%0.82%0.82%
Apr 202628.4%23.2%28.4%12.6%4.5%1.3%0.97%0.65%
May 202630%24.6%24.6%13.3%4.8%1.4%0.68%0.68%
Jun 202629.1%25.6%25.6%11.3%6.1%1.2%0.58%0.58%
Jul 202630.5%26.8%26.8%9.8%4.3%1.2%0.3%0.3%
Aug 202631.2%22.4%27.4%10%6.5%1.2%0.62%0.62%
Sep 202629.4%25.9%25.9%11.5%5%0.88%0.88%0.59%

How has the incident.io and Squadcast comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand incident management platforms in September 2026?

2 changes
  1. In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand.

  2. In September 2026, incident.io fell from 7th to 8th among incident management platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using incident.io’s and Squadcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

incident.io

1 branded search term

  • incidentio

Squadcast

1 branded search term

  • squadcast

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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