incident.io vs PagerDuty:Which is more popular?
In September 2026, PagerDuty had more branded searches than incident.io among incident management platforms in New Zealand. PagerDuty had about 390 branded searches, while incident.io had 20. PagerDuty made up 11.5% of all incident management platform searches we track, and incident.io accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about incident management platforms, PagerDuty appeared in all five answers and incident.io in two. PagerDuty was mentioned before incident.io in every answer.
Who do people search for more?
PagerDuty, about 20 searches for every 1 for incident.io
Who does AI mention more?
PagerDuty, mentioned in every answer we collected
Who does AI recommend more?
PagerDuty, named ahead of incident.io in every answer
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Top incident management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. incident.io was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PagerDuty was listed before incident.io in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incident management platforms
5 answers
Asked ChatGPT
“Which incident management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best incident management platforms in New Zealand?”
Asked ChatGPT
“What's the best incident management platform in New Zealand for a service outage?”
Searched Google, AI Overview
“incident management platforms”
Searched Google, AI Overview
“service outage software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is incident.io or PagerDuty more popular in search?
This chart shows how often people search Google for incident.io and PagerDuty by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for PagerDuty, incident.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | SiteApp Pro | ecoPortal | FireHydrant | PagerDuty | Jira Service Management | Rootly | Squadcast | incident.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.2% | 26.2% | 11.6% | 5.1% | 1.5% | 2.1% | 1.2% |
| Nov 2025 | 25.4% | 28.8% | 25.4% | 11.2% | 4.9% | 2% | 1.4% | 0.86% |
| Dec 2025 | 21.7% | 26.5% | 32.4% | 11.8% | 4% | 1.8% | 1.1% | 0.74% |
| Jan 2026 | 24.7% | 24.7% | 30.2% | 11% | 4.8% | 3.1% | 1% | 0.34% |
| Feb 2026 | 26.8% | 26.8% | 26.8% | 11.9% | 5.2% | 0.91% | 1.2% | 0.3% |
| Mar 2026 | 27.3% | 27.3% | 24% | 13.1% | 4.6% | 1.9% | 0.82% | 0.82% |
| Apr 2026 | 28.4% | 23.2% | 28.4% | 12.6% | 4.5% | 1.3% | 0.97% | 0.65% |
| May 2026 | 30% | 24.6% | 24.6% | 13.3% | 4.8% | 1.4% | 0.68% | 0.68% |
| Jun 2026 | 29.1% | 25.6% | 25.6% | 11.3% | 6.1% | 1.2% | 0.58% | 0.58% |
| Jul 2026 | 30.5% | 26.8% | 26.8% | 9.8% | 4.3% | 1.2% | 0.3% | 0.3% |
| Aug 2026 | 31.2% | 22.4% | 27.4% | 10% | 6.5% | 1.2% | 0.62% | 0.62% |
| Sep 2026 | 29.4% | 25.9% | 25.9% | 11.5% | 5% | 0.88% | 0.88% | 0.59% |
How has the incident.io and PagerDuty comparison changed over the last 12 months?
3 findings
- PagerDuty was ahead of incident.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, incident.io’s share of searches among incident management platforms in New Zealand moved from 1.2% to 0.59%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, PagerDuty’s share of searches among incident management platforms in New Zealand moved from 11.6% to 11.5%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand incident management platforms in September 2026?
2 changes
In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%.
In September 2026, incident.io fell from 7th to 8th among incident management platforms in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using incident.io’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
1 branded search term
- incidentio
PagerDuty
1 branded search term
- pagerduty
Other head-to-heads among incident management platforms
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