IMPAC vs Site Safe:Which is more popular?
In September 2026, Site Safe had more branded searches than IMPAC among workplace safety training in New Zealand. Site Safe had about 9,900 branded searches, while IMPAC had 720. Site Safe made up 61.5% of all workplace safety training searches we track, and IMPAC accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about workplace safety training, Site Safe appeared in three of the four answers and IMPAC in one. Site Safe was mentioned before IMPAC in every answer that named either.
Who do people search for more?
Site Safe, about 14 searches for every 1 for IMPAC
Who does AI mention more?
Site Safe, mentioned in 3 of 4 answers, IMPAC in 1
Who does AI recommend more?
Site Safe, named ahead of IMPAC in 3 of 3 answers
Follow IMPAC vs Site Safe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top workplace safety training in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Site Safe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. IMPAC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Site Safe was listed before IMPAC in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
- Site Safe2nd
Vertical Horizonz3rd
Besafe Training4th
LifeCare5th
IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is IMPAC or Site Safe more popular in search?
This chart shows how often people search Google for IMPAC and Site Safe by name. Each line represents a brand's share of searches for all six workplace safety training we track, month by month, from searches in New Zealand.
Share of searches by month for Site Safe, IMPAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
How has the IMPAC and Site Safe comparison changed over the last 12 months?
3 findings
- Site Safe was ahead of IMPAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand moved from 64.4% to 61.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for New Zealand workplace safety training in September 2026?
2 changes
In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IMPAC’s and Site Safe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workplace safety training
- Site Safe vs Safety 'n Action: compare popularity
- Site Safe vs Vertical Horizonz: compare popularity
- Site Safe vs Besafe Training: compare popularity
- Safety 'n Action vs IMPAC: compare popularity
- Safety 'n Action vs Vertical Horizonz: compare popularity
- Safety 'n Action vs Besafe Training: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.