How popular isIMPAC?
In September 2026, people searched for IMPAC by name about 1,110 times in New Zealand, about the same as the previous year. These searches made up 4.5% of all New Zealand workplace safety training searches, placing IMPAC third out of six brands. When we asked both ChatGPT and Google AI Overviews about workplace safety training, IMPAC appeared in one of the four answers and was the sixth most recommended of the six.
IMPAC is the third most searched of 6 competitors and the sixth most recommended in AI answers.
Site SafeShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Safety 'n ActionShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
IMPACShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Vertical HorizonzShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Besafe TrainingShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top workplace safety training in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IMPAC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IMPAC is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
- Site Safe2nd
- Vertical Horizonz3rd
- Besafe Training4th
LifeCare5th- IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which workplace safety training compete with IMPAC?
Share of searches by month for Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 9.9K | 0% | +0.8 points | |
| 2, held 2nd | 27.3% | 4.4K | 0% | +0.4 points | |
| 3, held 3rd | 4.5% | 720 | -18.2% | -0.9 points | |
| 4, held 4th | 3.7% | 590 | -18.1% | -0.7 points | |
| 5, held 5th | 2.4% | 390 | +21.9% | +0.5 points | |
| 6, held 6th | 0.68% | 110 | 0% | 0 points |
61.5%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
27.3%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
IMPAC4.5%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.7%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.
2.4%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.
6.
LifeCare0.68%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between IMPAC and its closest rivals
Every comparison with IMPAC
11 comparisons
How has branded search demand for IMPAC changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for IMPAC in New Zealand held steady at 1.1K.
- Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand peaked at 5.7% in December 2025 and was lowest at 3.9% in February 2026.
How did search popularity change for New Zealand workplace safety training in September 2026?
6 changes
In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%.
Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Besafe Training in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are IMPAC’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IMPAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- impac
- impac prequal
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Where does IMPAC compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workplace safety training | 3rd of 6 | 4.5% | Shown above |
| Contractor management platforms | 4th of 10 | 6.3% | Show ranking |
Is IMPAC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.