IMPAC vs Safety 'n Action:Which is more popular?
In September 2026, Safety 'n Action had more branded searches than IMPAC among workplace safety training in New Zealand. Safety 'n Action had about 4,400 branded searches, while IMPAC had 720. Safety 'n Action made up 27.3% of all workplace safety training searches we track, and IMPAC accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about workplace safety training, Safety 'n Action appeared in all four answers and IMPAC in one. Safety 'n Action was mentioned before IMPAC in every answer.
Who do people search for more?
Safety 'n Action, about 6 searches for every 1 for IMPAC
Who does AI mention more?
Safety 'n Action, mentioned in every answer we collected
Who does AI recommend more?
Safety 'n Action, named ahead of IMPAC in every answer
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Top workplace safety training in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Safety 'n Action appeared in all four answers. IMPAC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Safety 'n Action was listed before IMPAC in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
Site Safe2nd
Vertical Horizonz3rd
Besafe Training4th
LifeCare5th
IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is IMPAC or Safety 'n Action more popular in search?
This chart shows how often people search Google for IMPAC and Safety 'n Action by name. Each line represents a brand's share of searches for all six workplace safety training we track, month by month, from searches in New Zealand.
Share of searches by month for Safety 'n Action, IMPAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
How has the IMPAC and Safety 'n Action comparison changed over the last 12 months?
3 findings
- Safety 'n Action was ahead of IMPAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand moved from 23.4% to 27.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for New Zealand workplace safety training in September 2026?
2 changes
In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IMPAC’s and Safety 'n Action’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IMPAC
1 branded search term
- impac
Safety 'n Action
1 branded search term
- safety n action
Other head-to-heads among workplace safety training
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