How popular isSafety 'n Action?
In September 2026, people searched for Safety 'n Action by name about 4,400 times in New Zealand, a 22.2% increase from the previous year. These searches made up 27.3% of all New Zealand workplace safety training searches, placing Safety 'n Action second out of six brands. When we asked both ChatGPT and Google AI Overviews about workplace safety training, Safety 'n Action appeared in all answers and was the most recommended of the six.
Safety 'n Action is the second most searched of 6 competitors and the most recommended in AI answers.
Site SafeShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Safety 'n ActionShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
IMPACShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Vertical HorizonzShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Besafe TrainingShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top workplace safety training in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Safety 'n Action appeared in all four answers. Safety 'n Action is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
- Site Safe2nd
- Vertical Horizonz3rd
- Besafe Training4th
LifeCare5th- IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which workplace safety training compete with Safety 'n Action?
Share of searches by month for Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 9.9K | 0% | +0.8 points | |
| 2, held 2nd | 27.3% | 4.4K | 0% | +0.4 points | |
| 3, held 3rd | 4.5% | 720 | -18.2% | -0.9 points | |
| 4, held 4th | 3.7% | 590 | -18.1% | -0.7 points | |
| 5, held 5th | 2.4% | 390 | +21.9% | +0.5 points | |
| 6, held 6th | 0.68% | 110 | 0% | 0 points |
61.5%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
27.3%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
IMPAC4.5%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.7%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.
2.4%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.
6.
LifeCare0.68%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Safety 'n Action and its closest rivals
Every comparison with Safety 'n Action
5 comparisons
How has branded search demand for Safety 'n Action changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Safety 'n Action in New Zealand rose from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand increased from 23.4% to 27.3%.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand peaked at 27.3% in September 2026 and was lowest at 22.7% in December 2025.
How did search popularity change for New Zealand workplace safety training in September 2026?
6 changes
In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%.
Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Besafe Training in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are Safety 'n Action’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Safety 'n Action’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- safety n action
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