Brandwave

How popular isSite Safe?

In September 2026, people searched for Site Safe by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 61.5% of all New Zealand workplace safety training searches, placing Site Safe first out of six brands. When we asked both ChatGPT and Google AI Overviews about workplace safety training, Site Safe appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Site Safe is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Site SafeShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Safety 'n ActionShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. IMPACShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Vertical HorizonzShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Besafe TrainingShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top workplace safety training in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Site Safe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Site Safe is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Safety 'n Action1st
  2. Site Safe2nd
  3. Vertical Horizonz3rd
  4. Besafe Training4th
  5. LifeCare5th
  6. IMPAC6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about workplace safety training

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which workplace safety training compete with Site Safe?

Site Safe against workplace safety training in New Zealand, by month

Share of searches by month for Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training. The figures are in the table below the chart.

View monthly share of searches table
MonthSite SafeSafety 'n ActionIMPACVertical HorizonzBesafe TrainingLifeCare
Oct 202564.4%23.4%4.7%3.8%3.1%0.59%
Nov 202560.7%27%4.4%4.4%2.9%0.52%
Dec 202564.6%22.7%5.7%3.8%2.5%0.6%
Jan 202664.2%23%4.7%4.7%2.5%0.87%
Feb 202665.1%23.7%3.9%3.9%2.6%0.92%
Mar 202664.4%23.4%4.7%4.7%2.1%0.75%
Apr 202659.2%26.3%5.3%6.4%2.3%0.51%
May 202663%22.9%4.6%6.4%2.5%0.7%
Jun 202660.1%26.7%5.3%4.4%2.4%1%
Jul 202664.1%23.3%4.7%4.7%2.5%0.71%
Aug 202660.6%26.9%5.4%4.4%2%0.67%
Sep 202661.5%27.3%4.5%3.7%2.4%0.68%

  1. 1.Site Safe

    61.5%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Safety 'n Action

    27.3%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.IMPAC

    4.5%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Vertical Horizonz

    3.7%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  5. 5.Besafe Training

    2.4%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.

  6. 6.LifeCare

    0.68%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Site Safe and its closest rivals

Every comparison with Site Safe

5 comparisons

How has branded search demand for Site Safe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Site Safe in New Zealand held steady at 9.9K.
  • Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand decreased from 64.4% to 61.5%.
  • Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand peaked at 65.1% in February 2026 and was lowest at 59.2% in April 2026.

How did search popularity change for New Zealand workplace safety training in September 2026?

6 changes

  1. In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.

  2. In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.

  3. In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%.

  4. Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Besafe Training in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Site Safe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Site Safe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • site safe

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How the Brand Demand Index is measured

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