Workplace safety training in New Zealand:Which are most popular?
In September 2026, Site Safe was the most searched workplace safety training in New Zealand, accounting for 61.5% of all searches among the six training we track. When we checked with ChatGPT and Google AI Overviews, Safety 'n Action showed up in every answer. Safety 'n Action was recommended most often, coming first in one out of four responses.
Site SafeShare of searches 61.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Safety 'n ActionShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
IMPACShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Vertical HorizonzShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Besafe TrainingShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top workplace safety training in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Safety 'n Action appeared every time. Safety 'n Action was recommended most often, coming first in one out of four answers. Site Safe was second, and Vertical Horizonz was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
- Site Safe2nd
- Vertical Horizonz3rd
- Besafe Training4th
LifeCare5th- IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which workplace safety training do people search for most?
This chart shows how often people search Google for each workplace safety training by name. Each line represents a brand's share of searches for all six workplace safety training we track, month by month, from searches in New Zealand.
Share of searches by month for Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 9.9K | 0% | +0.8 points | |
| 2, held 2nd | 27.3% | 4.4K | 0% | +0.4 points | |
| 3, held 3rd | 4.5% | 720 | -18.2% | -0.9 points | |
| 4, held 4th | 3.7% | 590 | -18.1% | -0.7 points | |
| 5, held 5th | 2.4% | 390 | +21.9% | +0.5 points | |
| 6, held 6th | 0.68% | 110 | 0% | 0 points |
61.5%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
27.3%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
IMPAC4.5%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.7%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.
2.4%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.
6.
LifeCare0.68%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among workplace safety training in New Zealand?
6 brands
In September 2026, Site Safe was the most searched among workplace safety training in New Zealand, with an estimated 9.9K branded searches, 61.5% of all searches for the six we track. Safety 'n Action is in 2nd place, 34.1 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Site Safe | 64.4% → 61.5% | 65.1%Feb 2026 | 59.2%Apr 2026 | 1st |
| Safety 'n Action | 23.4% → 27.3% | 27.3%Sep 2026 | 22.7%Dec 2025 | 2nd |
| IMPAC | 4.7% → 4.5% | 5.7%Dec 2025 | 3.9%Feb 2026 | 3rd |
| Vertical Horizonz | 3.8% → 3.7% | 6.4%Apr 2026 | 3.7%Sep 2026 | 4th |
| Besafe Training | 3.1% → 2.4% | 3.1%Oct 2025 | 2%Aug 2026 | 5th |
| LifeCare | 0.59% → 0.68% | 1%Jun 2026 | 0.51%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand decreased from 64.4% to 61.5%.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand increased from 23.4% to 27.3%.
- Across the 12 months ending September 2026, Besafe Training’s share of searches among workplace safety training in New Zealand decreased from 3.1% to 2.4%.
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand peaked at 65.1% in February 2026 and was lowest at 59.2% in April 2026.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand peaked at 27.3% in September 2026 and was lowest at 22.7% in December 2025.
- Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand peaked at 5.7% in December 2025 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Vertical Horizonz’s share of searches among workplace safety training in New Zealand peaked at 6.4% in April 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Besafe Training’s share of searches among workplace safety training in New Zealand peaked at 3.1% in October 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, IMPAC, Vertical Horizonz and LifeCare held steady: their share of searches among workplace safety training in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand workplace safety training in September 2026?
6 changes
In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%.
Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Besafe Training in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Compare popularity between leading brands
- Site Safe vs Safety 'n Action: compare popularity
- Site Safe vs IMPAC: compare popularity
- Site Safe vs Vertical Horizonz: compare popularity
- Site Safe vs Besafe Training: compare popularity
- Safety 'n Action vs IMPAC: compare popularity
- Safety 'n Action vs Vertical Horizonz: compare popularity
- Safety 'n Action vs Besafe Training: compare popularity
- IMPAC vs Vertical Horizonz: compare popularity
- IMPAC vs Besafe Training: compare popularity
- Vertical Horizonz vs Besafe Training: compare popularity
- Compare any of these brands
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