Safety 'n Action vs Site Safe:Which is more popular?
In September 2026, Site Safe had more branded searches than Safety 'n Action among workplace safety training in New Zealand. Site Safe had about 9,900 branded searches, while Safety 'n Action had 4,400. Site Safe made up 61.5% of all workplace safety training searches we track, and Safety 'n Action accounted for 27.3%. When we asked ChatGPT and Google AI Overviews about workplace safety training, Safety 'n Action appeared in all four answers and Site Safe in three. Safety 'n Action and Site Safe were each mentioned first in two of the four answers.
Who do people search for more?
Site Safe, about 2 searches for every 1 for Safety 'n Action
Who does AI mention more?
Safety 'n Action, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top workplace safety training in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Safety 'n Action appeared in all four answers. Site Safe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Safety 'n Action and Site Safe were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Safety 'n Action1st
- Site Safe2nd
Vertical Horizonz3rd
Besafe Training4th
LifeCare5th
IMPAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Safety 'n Action4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Site Safe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vertical Horizonz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Besafe Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LifeCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IMPAC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workplace safety training
4 answers
Asked ChatGPT
“Which workplace safety training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best workplace safety training providers in New Zealand?”
Asked ChatGPT
“What's the best workplace safety training provider in New Zealand for a small team?”
Searched Google, AI Overview
“workplace safety training”
Searched Google, AI Overview
“health and safety training”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Safety 'n Action or Site Safe more popular in search?
This chart shows how often people search Google for Safety 'n Action and Site Safe by name. Each line represents a brand's share of searches for all six workplace safety training we track, month by month, from searches in New Zealand.
Share of searches by month for Site Safe, Safety 'n Action. The figures are in the table below the chart.
View monthly share of searches table
| Month | Site Safe | Safety 'n Action | IMPAC | Vertical Horizonz | Besafe Training | LifeCare |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.4% | 4.7% | 3.8% | 3.1% | 0.59% |
| Nov 2025 | 60.7% | 27% | 4.4% | 4.4% | 2.9% | 0.52% |
| Dec 2025 | 64.6% | 22.7% | 5.7% | 3.8% | 2.5% | 0.6% |
| Jan 2026 | 64.2% | 23% | 4.7% | 4.7% | 2.5% | 0.87% |
| Feb 2026 | 65.1% | 23.7% | 3.9% | 3.9% | 2.6% | 0.92% |
| Mar 2026 | 64.4% | 23.4% | 4.7% | 4.7% | 2.1% | 0.75% |
| Apr 2026 | 59.2% | 26.3% | 5.3% | 6.4% | 2.3% | 0.51% |
| May 2026 | 63% | 22.9% | 4.6% | 6.4% | 2.5% | 0.7% |
| Jun 2026 | 60.1% | 26.7% | 5.3% | 4.4% | 2.4% | 1% |
| Jul 2026 | 64.1% | 23.3% | 4.7% | 4.7% | 2.5% | 0.71% |
| Aug 2026 | 60.6% | 26.9% | 5.4% | 4.4% | 2% | 0.67% |
| Sep 2026 | 61.5% | 27.3% | 4.5% | 3.7% | 2.4% | 0.68% |
How has the Safety 'n Action and Site Safe comparison changed over the last 12 months?
3 findings
- Site Safe was ahead of Safety 'n Action in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand moved from 23.4% to 27.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand moved from 64.4% to 61.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for New Zealand workplace safety training in September 2026?
2 changes
In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Safety 'n Action’s and Site Safe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Safety 'n Action
1 branded search term
- safety n action
Site Safe
1 branded search term
- site safe
Other head-to-heads among workplace safety training
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