Huka Falls Jet vs Skydive Taupō:Which is more popular by branded search in New Zealand?
In August 2026, Huka Falls Jet had more branded searches than Skydive Taupō among adventure activity operators in New Zealand. Huka Falls Jet was estimated to have 2.9K branded searches compared to Skydive Taupō’s 1.9K, and held a 5.8% Share of Search versus Skydive Taupō’s 3.8%.
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Which is more popular in search, Huka Falls Jet or Skydive Taupō?
Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huka Falls Jet, Skydive Taupō. The figures are in the table below the chart.
View monthly share of search table
| Month | Shotover Jet | AJ Hackett Bungy | NZONE Skydive | Skydive Wanaka | Huka Falls Jet | Skydive Taupō |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.3% | 20.7% | 7% | 6.2% | 4.2% |
| Nov 2025 | 43% | 22.8% | 20% | 3.8% | 6% | 4.5% |
| Dec 2025 | 38.9% | 21.7% | 21.1% | 5% | 8.3% | 4.9% |
| Jan 2026 | 40.6% | 20.8% | 15.4% | 7.9% | 10.2% | 5.1% |
| Feb 2026 | 36% | 20.8% | 20.6% | 11.1% | 7% | 4.4% |
| Mar 2026 | 40.5% | 21.1% | 19.7% | 8.4% | 5.9% | 4.5% |
| Apr 2026 | 38.8% | 20.4% | 22.3% | 8% | 6.2% | 4.3% |
| May 2026 | 33% | 23% | 25.4% | 8.8% | 5.1% | 4.6% |
| Jun 2026 | 40.5% | 24.6% | 18.9% | 6.6% | 5.1% | 4.2% |
| Jul 2026 | 47.4% | 22.4% | 13.7% | 4.7% | 7.6% | 4.2% |
| Aug 2026 | 37.3% | 24.4% | 21.4% | 7.3% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Huka Falls Jet and Skydive Taupō comparison changed over the last 12 months?
3 findings
- Huka Falls Jet was ahead of Skydive Taupō in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huka Falls Jet’s estimated Share of Search among adventure activity operators in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 3.2K to 2.9K.
- Across the 11 months ending August 2026, Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand adventure activity operators in August 2026?
3 changes
In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.
In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.
Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Huka Falls Jet’s and Skydive Taupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huka Falls Jet
10 branded search terms
- huka falls jet boat deals
- huka falls jet boat ride
- huka falls jet new zealand
- huka falls jet price
- huka falls jet ride
- huka jet
- huka jet boat
- huka jet deals
- hukafallsjet
- hukafallsjet com
Skydive Taupō
3 branded search terms
- skydive taupo
- skydive taupo new zealand
- skydivetaupo co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.