Brandwave

Hotel St Clair vs Scenic Hotel Southern Cross:Which is more popular in New Zealand?

In October 2026, Scenic Hotel Southern Cross had more branded searches than Hotel St Clair among Dunedin hotels in New Zealand. Scenic Hotel Southern Cross had about 4,080 branded searches, while Hotel St Clair had 1,000. Scenic Hotel Southern Cross made up 22.4% of all Dunedin hotel searches we track, and Hotel St Clair accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Dunedin hotels, Hotel St Clair appeared in two of the three answers and Scenic Hotel Southern Cross in none.

Among Dunedin hotels in New Zealand in October 2026

Who do people search for more?

Scenic Hotel Southern Cross, about 4 searches for every 1 for Hotel St Clair

Scenic Hotel Southern Cross 4.1K searchesHotel St Clair 1K searches

Who does AI mention more?

Hotel St Clair, mentioned in 2 of 3 answers, Scenic Hotel Southern Cross in 0

Hotel St Clair in 2 of 3Scenic Hotel Southern Cross in 0 of 3

Who does AI recommend more?

Hotel St Clair, the only one of the two named

Hotel St Clair first in 2Scenic Hotel Southern Cross never named

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Top Dunedin hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hotel St Clair was mentioned in two out of three: in two of the three ChatGPT answers. Scenic Hotel Southern Cross did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Distinction Dunedin1st
  2. Ebb Dunedin2nd
  3. Fable Dunedin3rd
  4. The Chamberson4th
  5. Hotel St Clair5th
  6. Scenic Hotel Southern Cross–
  7. Kingsgate Hotel Dunedin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hotel St Clair or Scenic Hotel Southern Cross more popular in search?

This chart shows how often people search Google for Hotel St Clair and Scenic Hotel Southern Cross by name. Each line represents a brand's share of searches for all seven Dunedin hotels we track, month by month, from searches in New Zealand.

Hotel St Clair and Scenic Hotel Southern Cross among Dunedin hotels in New Zealand, by month

Share of searches by month for Scenic Hotel Southern Cross, Hotel St Clair. The figures are in the table below the chart.

View monthly share of searches table
MonthScenic Hotel Southern CrossDistinction DunedinFable DunedinKingsgate Hotel DunedinEbb DunedinHotel St ClairThe Chamberson
Nov 202525.6%19.2%17.9%13.4%11.7%6.7%5.5%
Dec 202525.3%19.1%17.3%13.5%13.8%6.7%4.2%
Jan 202624.2%18%16.7%15.6%14.6%6.3%4.7%
Feb 202624.4%22.2%14.3%15.6%14%5.2%4.3%
Mar 202622.3%20.4%16%17.5%13.7%5.8%4.3%
Apr 202625.7%19.2%17.8%16%12%5.1%4.2%
May 202622.1%20.7%18.8%16.9%13.2%4.8%3.6%
Jun 202619.9%21%19.8%14.6%15.8%5%3.9%
Jul 202625%18.8%18.7%13.2%14.7%5.4%4.2%
Aug 202621.4%19.6%24.6%13.7%12.7%4.6%3.6%
Sep 202622.6%20.6%19.4%14.3%13.3%5.4%4.4%
Oct 202622.4%20.4%20.1%14.6%12.5%5.5%4.6%

How has branded search for Hotel St Clair and Scenic Hotel Southern Cross changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hotels in October 2026?

2 changes

  1. Estimated monthly branded searches for Hotel St Clair in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

  2. Estimated monthly branded searches for Scenic Hotel Southern Cross in New Zealand fell 18.2% over 12 measured months, from 5K to 4.1K in October 2026.

How are Hotel St Clair’s and Scenic Hotel Southern Cross’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hotel St Clair’s and Scenic Hotel Southern Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotel St Clair

1 branded search term

  • hotel st clair

Scenic Hotel Southern Cross

2 branded search terms

  • scenic hotel southern cross
  • southern cross hotel dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hotels

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