Distinction Dunedin vs Scenic Hotel Southern Cross:Which is more popular in New Zealand?
In October 2026, Scenic Hotel Southern Cross had more branded searches than Distinction Dunedin among Dunedin hotels in New Zealand. Scenic Hotel Southern Cross had about 4,080 branded searches, while Distinction Dunedin had 3,710. Scenic Hotel Southern Cross made up 22.4% of all Dunedin hotel searches we track, and Distinction Dunedin accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about Dunedin hotels, Distinction Dunedin appeared in all three answers and Scenic Hotel Southern Cross in none.
Who do people search for more?
Scenic Hotel Southern Cross, about 10% more searches than Distinction Dunedin
Who does AI mention more?
Distinction Dunedin, mentioned in every answer we collected
Who does AI recommend more?
Distinction Dunedin, the only one of the two named
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Top Dunedin hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Distinction Dunedin appeared in all three answers. Scenic Hotel Southern Cross did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Distinction Dunedin3 of 3Named in 3 of 3 ChatGPT answers
Fable Dunedin2 of 3Named in 2 of 3 ChatGPT answers
Ebb Dunedin2 of 3Named in 2 of 3 ChatGPT answers
Hotel St Clair2 of 3Named in 2 of 3 ChatGPT answers- The Chamberson2 of 3Named in 2 of 3 ChatGPT answers
Scenic Hotel Southern Cross0 of 3Named in 0 of 3 ChatGPT answers
Kingsgate Hotel Dunedin0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hotels in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hotel in Dunedin, New Zealand for a city stay?”
Searched Google, AI Overview
“dunedin hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Distinction Dunedin or Scenic Hotel Southern Cross more popular in search?
This chart shows how often people search Google for Distinction Dunedin and Scenic Hotel Southern Cross by name. Each line represents a brand's share of searches for all seven Dunedin hotels we track, month by month, from searches in New Zealand.
Share of searches by month for Scenic Hotel Southern Cross, Distinction Dunedin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scenic Hotel Southern Cross | Distinction Dunedin | Fable Dunedin | Kingsgate Hotel Dunedin | Ebb Dunedin | Hotel St Clair | The Chamberson |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 19.2% | 17.9% | 13.4% | 11.7% | 6.7% | 5.5% |
| Dec 2025 | 25.3% | 19.1% | 17.3% | 13.5% | 13.8% | 6.7% | 4.2% |
| Jan 2026 | 24.2% | 18% | 16.7% | 15.6% | 14.6% | 6.3% | 4.7% |
| Feb 2026 | 24.4% | 22.2% | 14.3% | 15.6% | 14% | 5.2% | 4.3% |
| Mar 2026 | 22.3% | 20.4% | 16% | 17.5% | 13.7% | 5.8% | 4.3% |
| Apr 2026 | 25.7% | 19.2% | 17.8% | 16% | 12% | 5.1% | 4.2% |
| May 2026 | 22.1% | 20.7% | 18.8% | 16.9% | 13.2% | 4.8% | 3.6% |
| Jun 2026 | 19.9% | 21% | 19.8% | 14.6% | 15.8% | 5% | 3.9% |
| Jul 2026 | 25% | 18.8% | 18.7% | 13.2% | 14.7% | 5.4% | 4.2% |
| Aug 2026 | 21.4% | 19.6% | 24.6% | 13.7% | 12.7% | 4.6% | 3.6% |
| Sep 2026 | 22.6% | 20.6% | 19.4% | 14.3% | 13.3% | 5.4% | 4.4% |
| Oct 2026 | 22.4% | 20.4% | 20.1% | 14.6% | 12.5% | 5.5% | 4.6% |
How has branded search for Distinction Dunedin and Scenic Hotel Southern Cross changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Distinction Dunedin took it in June 2026, Scenic Hotel Southern Cross took it in July 2026.
- Across the 12 months ending October 2026, Distinction Dunedin’s share of searches among Dunedin hotels in New Zealand moved from 19.2% to 20.4%, and its estimated monthly branded searches held steady at 3.7K.
- Across the 12 months ending October 2026, Scenic Hotel Southern Cross’ share of searches among Dunedin hotels in New Zealand moved from 25.6% to 22.4%, and its estimated monthly branded searches moved from 5K to 4.1K.
How did search popularity change for New Zealand Dunedin hotels in October 2026?
1 change

Estimated monthly branded searches for Scenic Hotel Southern Cross in New Zealand fell 18.2% over 12 measured months, from 5K to 4.1K in October 2026.
How are Distinction Dunedin’s and Scenic Hotel Southern Cross’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Distinction Dunedin’s and Scenic Hotel Southern Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Distinction Dunedin
2 branded search terms
- distinction dunedin
- the distinction dunedin
Scenic Hotel Southern Cross
2 branded search terms
- scenic hotel southern cross
- southern cross hotel dunedin
Other head-to-heads among Dunedin hotels

Scenic Hotel Southern Cross vs Fable Dunedin: compare popularity
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Scenic Hotel Southern Cross vs Ebb Dunedin: compare popularity
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Distinction Dunedin vs Kingsgate Hotel Dunedin: compare popularity
Distinction Dunedin vs Ebb Dunedin: compare popularity

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