Brandwave

Fable Dunedin vs Scenic Hotel Southern Cross:Which is more popular in New Zealand?

In October 2026, Scenic Hotel Southern Cross had more branded searches than Fable Dunedin among Dunedin hotels in New Zealand. Scenic Hotel Southern Cross had about 4,080 branded searches, while Fable Dunedin had 3,660. Scenic Hotel Southern Cross made up 22.4% of all Dunedin hotel searches we track, and Fable Dunedin accounted for 20.1%. When we asked ChatGPT and Google AI Overviews about Dunedin hotels, Fable Dunedin appeared in two of the three answers and Scenic Hotel Southern Cross in none.

Among Dunedin hotels in New Zealand in October 2026

Who do people search for more?

Scenic Hotel Southern Cross, about 11% more searches than Fable Dunedin

Scenic Hotel Southern Cross 4.1K searchesFable Dunedin 3.7K searches

Who does AI mention more?

Fable Dunedin, mentioned in 2 of 3 answers, Scenic Hotel Southern Cross in 0

Fable Dunedin in 2 of 3Scenic Hotel Southern Cross in 0 of 3

Who does AI recommend more?

Fable Dunedin, the only one of the two named

Fable Dunedin first in 2Scenic Hotel Southern Cross never named

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Top Dunedin hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fable Dunedin was mentioned in two out of three: in two of the three ChatGPT answers. Scenic Hotel Southern Cross did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Distinction Dunedin1st
  2. Ebb Dunedin2nd
  3. Fable Dunedin3rd
  4. The Chamberson4th
  5. Hotel St Clair5th
  6. Scenic Hotel Southern Cross–
  7. Kingsgate Hotel Dunedin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fable Dunedin or Scenic Hotel Southern Cross more popular in search?

This chart shows how often people search Google for Fable Dunedin and Scenic Hotel Southern Cross by name. Each line represents a brand's share of searches for all seven Dunedin hotels we track, month by month, from searches in New Zealand.

Fable Dunedin and Scenic Hotel Southern Cross among Dunedin hotels in New Zealand, by month

Share of searches by month for Scenic Hotel Southern Cross, Fable Dunedin. The figures are in the table below the chart.

View monthly share of searches table
MonthScenic Hotel Southern CrossDistinction DunedinFable DunedinKingsgate Hotel DunedinEbb DunedinHotel St ClairThe Chamberson
Nov 202525.6%19.2%17.9%13.4%11.7%6.7%5.5%
Dec 202525.3%19.1%17.3%13.5%13.8%6.7%4.2%
Jan 202624.2%18%16.7%15.6%14.6%6.3%4.7%
Feb 202624.4%22.2%14.3%15.6%14%5.2%4.3%
Mar 202622.3%20.4%16%17.5%13.7%5.8%4.3%
Apr 202625.7%19.2%17.8%16%12%5.1%4.2%
May 202622.1%20.7%18.8%16.9%13.2%4.8%3.6%
Jun 202619.9%21%19.8%14.6%15.8%5%3.9%
Jul 202625%18.8%18.7%13.2%14.7%5.4%4.2%
Aug 202621.4%19.6%24.6%13.7%12.7%4.6%3.6%
Sep 202622.6%20.6%19.4%14.3%13.3%5.4%4.4%
Oct 202622.4%20.4%20.1%14.6%12.5%5.5%4.6%

How has branded search for Fable Dunedin and Scenic Hotel Southern Cross changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hotels in October 2026?

2 changes

  1. In October 2026, Fable Dunedin gained share of searches among Dunedin hotels in New Zealand, from 19.4% to 20.1%.

  2. Estimated monthly branded searches for Scenic Hotel Southern Cross in New Zealand fell 18.2% over 12 measured months, from 5K to 4.1K in October 2026.

How are Fable Dunedin’s and Scenic Hotel Southern Cross’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fable Dunedin’s and Scenic Hotel Southern Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fable Dunedin

4 branded search terms

  • fable dunedin
  • fable dunedin hotel
  • fable hotel dunedin
  • fabledunedin

Scenic Hotel Southern Cross

2 branded search terms

  • scenic hotel southern cross
  • southern cross hotel dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hotels

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