How popular isFable Dunedin?
In October 2026, people searched for Fable Dunedin by name about 3,660 times in New Zealand, about the same as the previous year. These searches made up 20.1% of all New Zealand Dunedin hotel searches, placing Fable Dunedin third out of seven hotels. When we asked both ChatGPT and Google AI Overviews about Dunedin hotels, Fable Dunedin appeared in two of the three answers and was the third most recommended of the seven.
Fable Dunedin is the third most searched of 7 competitors and the third most recommended in the AI answers we collected.
Scenic Hotel Southern CrossShare of searches 22.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Distinction DunedinShare of searches 20.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Fable DunedinShare of searches 20.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Kingsgate Hotel DunedinShare of searches 14.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Ebb DunedinShare of searches 12.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top Dunedin hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Fable Dunedin was mentioned in two out of three: in two of the three ChatGPT answers. Fable Dunedin is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Distinction Dunedin3 of 3Named in 3 of 3 ChatGPT answers
- Fable Dunedin2 of 3Named in 2 of 3 ChatGPT answers
- Ebb Dunedin2 of 3Named in 2 of 3 ChatGPT answers
Hotel St Clair2 of 3Named in 2 of 3 ChatGPT answers- The Chamberson2 of 3Named in 2 of 3 ChatGPT answers
- Scenic Hotel Southern Cross0 of 3Named in 0 of 3 ChatGPT answers
- Kingsgate Hotel Dunedin0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hotels in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hotel in Dunedin, New Zealand for a city stay?”
Searched Google, AI Overview
“dunedin hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Fable Dunedin compared with other New Zealand Dunedin hotels?
Share of searches by month for Scenic Hotel Southern Cross, Distinction Dunedin, Fable Dunedin, Kingsgate Hotel Dunedin, Ebb Dunedin, Hotel St Clair, The Chamberson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scenic Hotel Southern Cross | Distinction Dunedin | Fable Dunedin | Kingsgate Hotel Dunedin | Ebb Dunedin | Hotel St Clair | The Chamberson |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 19.2% | 17.9% | 13.4% | 11.7% | 6.7% | 5.5% |
| Dec 2025 | 25.3% | 19.1% | 17.3% | 13.5% | 13.8% | 6.7% | 4.2% |
| Jan 2026 | 24.2% | 18% | 16.7% | 15.6% | 14.6% | 6.3% | 4.7% |
| Feb 2026 | 24.4% | 22.2% | 14.3% | 15.6% | 14% | 5.2% | 4.3% |
| Mar 2026 | 22.3% | 20.4% | 16% | 17.5% | 13.7% | 5.8% | 4.3% |
| Apr 2026 | 25.7% | 19.2% | 17.8% | 16% | 12% | 5.1% | 4.2% |
| May 2026 | 22.1% | 20.7% | 18.8% | 16.9% | 13.2% | 4.8% | 3.6% |
| Jun 2026 | 19.9% | 21% | 19.8% | 14.6% | 15.8% | 5% | 3.9% |
| Jul 2026 | 25% | 18.8% | 18.7% | 13.2% | 14.7% | 5.4% | 4.2% |
| Aug 2026 | 21.4% | 19.6% | 24.6% | 13.7% | 12.7% | 4.6% | 3.6% |
| Sep 2026 | 22.6% | 20.6% | 19.4% | 14.3% | 13.3% | 5.4% | 4.4% |
| Oct 2026 | 22.4% | 20.4% | 20.1% | 14.6% | 12.5% | 5.5% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.4% | 4.1K | -2.6% | -0.2 points | |
| 2, held 2nd | 20.4% | 3.7K | -2.6% | -0.2 points | |
| 3, held 3rd | 20.1% | 3.7K | +1.7% | +0.7 points | |
| 4, held 4th | 14.6% | 2.7K | 0% | +0.3 points | |
| 5, held 5th | 12.5% | 2.3K | -7.7% | -0.8 points | |
| 6, held 6th | 5.5% | 1K | 0% | +0.1 points | |
| 7, held 7th | 4.6% | 830 | +2.5% | +0.2 points |
22.4%
Held 1st. 4.1K estimated branded searches, -2.6% vs prior month. Share -0.2 points.
20.4%
Held 2nd. 3.7K estimated branded searches, -2.6% vs prior month. Share -0.2 points.
20.1%
Held 3rd. 3.7K estimated branded searches, +1.7% vs prior month. Share +0.7 points.
14.6%
Held 4th. 2.7K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.5%
Held 5th. 2.3K estimated branded searches, -7.7% vs prior month. Share -0.8 points.
5.5%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.6%
Held 7th. 830 estimated branded searches, +2.5% vs prior month. Share +0.2 points.
Compare popularity between Fable Dunedin and its closest rivals
- Fable Dunedin vs Scenic Hotel Southern Cross: compare popularity
- Fable Dunedin vs Distinction Dunedin: compare popularity
- Fable Dunedin vs Kingsgate Hotel Dunedin: compare popularity
- Fable Dunedin vs Ebb Dunedin: compare popularity
- Fable Dunedin vs Hotel St Clair: compare popularity
- Compare Fable Dunedin with any brand
Every comparison with Fable Dunedin
6 comparisons
How has branded search demand for Fable Dunedin changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Fable Dunedin in New Zealand held steady, from 3.5K to 3.7K.
- Across the 12 months ending October 2026, Fable Dunedin’s share of searches among Dunedin hotels in New Zealand increased from 17.9% to 20.1%.
- Across the 12 months ending October 2026, Fable Dunedin’s share of searches among Dunedin hotels in New Zealand peaked at 24.6% in August 2026 and was lowest at 14.3% in February 2026.
How did search popularity change for New Zealand Dunedin hotels in October 2026?
6 changes
In October 2026, Fable Dunedin gained share of searches among Dunedin hotels in New Zealand, from 19.4% to 20.1%.
In October 2026, Ebb Dunedin lost share of searches among Dunedin hotels in New Zealand, from 13.3% to 12.5%.
Kingsgate Hotel Dunedin’s share of searches among Dunedin hotels in New Zealand has gained ground for 3 months in a row, from 13.2% to 14.6% in October 2026.
Estimated monthly branded searches for Hotel St Clair in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for The Chamberson in New Zealand fell 22.4% over 12 measured months, from 1.1K to 830 in October 2026.
Estimated monthly branded searches for Scenic Hotel Southern Cross in New Zealand fell 18.2% over 12 measured months, from 5K to 4.1K in October 2026.
How are Fable Dunedin’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fable Dunedin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fable dunedin
- fable dunedin hotel
- fable hotel dunedin
- fabledunedin
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