Brandwave

Fable Dunedin vs Hotel St Clair:Which is more popular in New Zealand?

In October 2026, Fable Dunedin had more branded searches than Hotel St Clair among Dunedin hotels in New Zealand. Fable Dunedin had about 3,660 branded searches, while Hotel St Clair had 1,000. Fable Dunedin made up 20.1% of all Dunedin hotel searches we track, and Hotel St Clair accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Dunedin hotels, Fable Dunedin and Hotel St Clair each appeared in two of the three answers. Fable Dunedin was mentioned before Hotel St Clair in two out of three answers.

Among Dunedin hotels in New Zealand in October 2026

Who do people search for more?

Fable Dunedin, about 4 searches for every 1 for Hotel St Clair

Fable Dunedin 3.7K searchesHotel St Clair 1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Fable Dunedin in 2 of 3Hotel St Clair in 2 of 3

Who does AI recommend more?

Fable Dunedin, named ahead of Hotel St Clair in 2 of 3 answers

Fable Dunedin first in 2Hotel St Clair first in 1

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Top Dunedin hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fable Dunedin and Hotel St Clair were each mentioned in two out of three: in two of the three ChatGPT answers. Fable Dunedin was listed before Hotel St Clair in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Distinction Dunedin1st
  2. Ebb Dunedin2nd
  3. Fable Dunedin3rd
  4. The Chamberson4th
  5. Hotel St Clair5th
  6. Scenic Hotel Southern Cross–
  7. Kingsgate Hotel Dunedin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fable Dunedin or Hotel St Clair more popular in search?

This chart shows how often people search Google for Fable Dunedin and Hotel St Clair by name. Each line represents a brand's share of searches for all seven Dunedin hotels we track, month by month, from searches in New Zealand.

Fable Dunedin and Hotel St Clair among Dunedin hotels in New Zealand, by month

Share of searches by month for Fable Dunedin, Hotel St Clair. The figures are in the table below the chart.

View monthly share of searches table
MonthScenic Hotel Southern CrossDistinction DunedinFable DunedinKingsgate Hotel DunedinEbb DunedinHotel St ClairThe Chamberson
Nov 202525.6%19.2%17.9%13.4%11.7%6.7%5.5%
Dec 202525.3%19.1%17.3%13.5%13.8%6.7%4.2%
Jan 202624.2%18%16.7%15.6%14.6%6.3%4.7%
Feb 202624.4%22.2%14.3%15.6%14%5.2%4.3%
Mar 202622.3%20.4%16%17.5%13.7%5.8%4.3%
Apr 202625.7%19.2%17.8%16%12%5.1%4.2%
May 202622.1%20.7%18.8%16.9%13.2%4.8%3.6%
Jun 202619.9%21%19.8%14.6%15.8%5%3.9%
Jul 202625%18.8%18.7%13.2%14.7%5.4%4.2%
Aug 202621.4%19.6%24.6%13.7%12.7%4.6%3.6%
Sep 202622.6%20.6%19.4%14.3%13.3%5.4%4.4%
Oct 202622.4%20.4%20.1%14.6%12.5%5.5%4.6%

How has branded search for Fable Dunedin and Hotel St Clair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hotels in October 2026?

2 changes

  1. In October 2026, Fable Dunedin gained share of searches among Dunedin hotels in New Zealand, from 19.4% to 20.1%.

  2. Estimated monthly branded searches for Hotel St Clair in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

How are Fable Dunedin’s and Hotel St Clair’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fable Dunedin’s and Hotel St Clair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fable Dunedin

4 branded search terms

  • fable dunedin
  • fable dunedin hotel
  • fable hotel dunedin
  • fabledunedin

Hotel St Clair

1 branded search term

  • hotel st clair

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hotels

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