Brandwave

Fable Dunedin vs The Chamberson:Which is more popular in New Zealand?

In October 2026, Fable Dunedin had more branded searches than The Chamberson among Dunedin hotels in New Zealand. Fable Dunedin had about 3,660 branded searches, while The Chamberson had 830. Fable Dunedin made up 20.1% of all Dunedin hotel searches we track, and The Chamberson accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about Dunedin hotels, Fable Dunedin and The Chamberson each appeared in two of the three answers. Fable Dunedin was mentioned before The Chamberson in two out of three answers.

Among Dunedin hotels in New Zealand in October 2026

Who do people search for more?

Fable Dunedin, about 4 searches for every 1 for The Chamberson

Fable Dunedin 3.7K searchesThe Chamberson 830 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Fable Dunedin in 2 of 3The Chamberson in 2 of 3

Who does AI recommend more?

Fable Dunedin, named ahead of The Chamberson in 2 of 3 answers

Fable Dunedin first in 2The Chamberson first in 1

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Top Dunedin hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fable Dunedin and The Chamberson were each mentioned in two out of three: in two of the three ChatGPT answers. Fable Dunedin was listed before The Chamberson in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Distinction Dunedin1st
  2. Ebb Dunedin2nd
  3. Fable Dunedin3rd
  4. The Chamberson4th
  5. Hotel St Clair5th
  6. Scenic Hotel Southern Cross–
  7. Kingsgate Hotel Dunedin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fable Dunedin or The Chamberson more popular in search?

This chart shows how often people search Google for Fable Dunedin and The Chamberson by name. Each line represents a brand's share of searches for all seven Dunedin hotels we track, month by month, from searches in New Zealand.

Fable Dunedin and The Chamberson among Dunedin hotels in New Zealand, by month

Share of searches by month for Fable Dunedin, The Chamberson. The figures are in the table below the chart.

View monthly share of searches table
MonthScenic Hotel Southern CrossDistinction DunedinFable DunedinKingsgate Hotel DunedinEbb DunedinHotel St ClairThe Chamberson
Nov 202525.6%19.2%17.9%13.4%11.7%6.7%5.5%
Dec 202525.3%19.1%17.3%13.5%13.8%6.7%4.2%
Jan 202624.2%18%16.7%15.6%14.6%6.3%4.7%
Feb 202624.4%22.2%14.3%15.6%14%5.2%4.3%
Mar 202622.3%20.4%16%17.5%13.7%5.8%4.3%
Apr 202625.7%19.2%17.8%16%12%5.1%4.2%
May 202622.1%20.7%18.8%16.9%13.2%4.8%3.6%
Jun 202619.9%21%19.8%14.6%15.8%5%3.9%
Jul 202625%18.8%18.7%13.2%14.7%5.4%4.2%
Aug 202621.4%19.6%24.6%13.7%12.7%4.6%3.6%
Sep 202622.6%20.6%19.4%14.3%13.3%5.4%4.4%
Oct 202622.4%20.4%20.1%14.6%12.5%5.5%4.6%

How has branded search for Fable Dunedin and The Chamberson changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hotels in October 2026?

2 changes

  1. In October 2026, Fable Dunedin gained share of searches among Dunedin hotels in New Zealand, from 19.4% to 20.1%.

  2. Estimated monthly branded searches for The Chamberson in New Zealand fell 22.4% over 12 measured months, from 1.1K to 830 in October 2026.

How are Fable Dunedin’s and The Chamberson’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fable Dunedin’s and The Chamberson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fable Dunedin

4 branded search terms

  • fable dunedin
  • fable dunedin hotel
  • fable hotel dunedin
  • fabledunedin

The Chamberson

2 branded search terms

  • chamberson hotel
  • the chamberson

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hotels

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