Brandwave

HJC vs RST:Which is more popular?

In September 2026, HJC had more branded searches than RST among motorcycle gear brands in New Zealand. HJC had about 320 branded searches, while RST had 90. HJC made up 5.6% of all motorcycle gear brand searches we track, and RST accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, RST appeared in all four answers and HJC in one. RST was mentioned before HJC in every answer.

Among motorcycle gear brands in New Zealand in September 2026

Who do people search for more?

HJC, about 4 searches for every 1 for RST

HJC 320 searchesRST 90 searches

Who does AI mention more?

RST, mentioned in every answer we collected

RST in 4 of 4HJC in 1 of 4

Who does AI recommend more?

RST, named ahead of HJC in every answer

RST first in 4HJC never first

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RST appeared in all four answers. HJC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. RST was listed before HJC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Dainese3rd
  4. RST4th
  5. Oxford Products5th
  6. Shoei6th
  7. Arai7th
  8. HJC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HJC or RST more popular in search?

This chart shows how often people search Google for HJC and RST by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.

HJC and RST among motorcycle gear brands in New Zealand, by month

Share of searches by month for HJC, RST. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseREV'IT!AraiHJCRSTOxford Products
Oct 202549.8%20.6%8%5.7%6.9%6.9%1.6%0.53%
Nov 202549.6%21.6%7.9%5.3%6.7%6.9%1.5%0.51%
Dec 202552.2%17.5%8.7%6.7%6.2%6.4%1.7%0.58%
Jan 202650.3%20.6%7.9%7%7.2%4.7%2%0.54%
Feb 202650.4%20.1%7.1%6%7.3%7.5%1.1%0.56%
Mar 202654.4%19.1%6.3%5.5%6.7%5.5%1.9%0.68%
Apr 202650.4%19.9%7.2%5.7%7.2%7.2%2%0.54%
May 202648.7%24.6%6.5%5.3%7.8%5.2%1.5%0.49%
Jun 202651.9%21.6%6.2%5.5%6.7%5.7%1.9%0.35%
Jul 202653%21.1%6.3%5.7%5.7%5.9%1.6%0.54%
Aug 202653.9%20.6%5.8%6.2%5.3%5.3%2.2%0.67%
Sep 202654.1%19%6.9%6.5%5.6%5.6%1.6%0.53%

How has the HJC and RST comparison changed over the last 12 months?

3 findings
  • HJC was ahead of RST in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HJC’s share of searches among motorcycle gear brands in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 12 months ending September 2026, RST’s share of searches among motorcycle gear brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand motorcycle gear brands in September 2026?

2 changes

  1. In September 2026, RST lost share of searches among motorcycle gear brands in New Zealand, from 2.2% to 1.6%.

  2. Estimated monthly branded searches for HJC in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using HJC’s and RST’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HJC

2 branded search terms

  • hjc helmet
  • hjc motorcycle jacket

RST

3 branded search terms

  • rst jacket
  • rst moto
  • rst motorcycle

How the Brand Demand Index is measured

Other head-to-heads among motorcycle gear brands

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