Gitzo vs Manfrotto:Which is more popular?

In September 2026, Manfrotto had more branded searches than Gitzo among tripod brands in New Zealand. Manfrotto had about 300 branded searches, while Gitzo had 20. Manfrotto made up 24.8% of all tripod brand searches we track, and Gitzo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about tripod brands, Manfrotto appeared in all five answers and Gitzo in three. Manfrotto was mentioned before Gitzo in every answer.

Among tripod brands in New Zealand in September 2026

Who do people search for more?

Manfrotto, about 15 searches for every 1 for Gitzo

Manfrotto 300 searchesGitzo 20 searches

Who does AI mention more?

Manfrotto, mentioned in every answer we collected

Manfrotto in 5 of 5Gitzo in 3 of 5

Who does AI recommend more?

Manfrotto, named ahead of Gitzo in every answer

Manfrotto first in 4Gitzo never first

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Top tripod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Manfrotto appeared in all five answers. Gitzo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Manfrotto was listed before Gitzo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Manfrotto	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Benro	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Gitzo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Peak Design	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Joby	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tripod brands

5 answers

Asked ChatGPT
“Which tripod brand should I buy in New Zealand?”
1. 1Benro
2. 2Manfrotto
3. 3Gitzo
Asked ChatGPT
“What are the best tripod brands in New Zealand?”
1. 1Manfrotto
2. 2Benro
3. 3Peak Design
4. 4Gitzo
5. 5Joby
Asked ChatGPT
“What's the best tripod brand in New Zealand for a camera?”
1. 1Manfrotto
2. 2Benro
3. 3Gitzo
4. 4Peak Design
Searched Google, AI Overview
“camera tripod nz”
1. 1Manfrotto
Searched Google, AI Overview
“tripod nz”
1. 1Benro
2. 2Joby
3. 3Manfrotto

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gitzo or Manfrotto more popular in search?

This chart shows how often people search Google for Gitzo and Manfrotto by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.

Gitzo and Manfrotto among tripod brands in New Zealand, by month

Month	Peak Design	Manfrotto	Joby	Benro	Gitzo
Oct 2025	47.7%	19.9%	24.5%	5.3%	2.6%
Nov 2025	53%	22.3%	16.9%	6%	1.8%
Dec 2025	52.9%	20.6%	16.2%	7.4%	2.9%
Jan 2026	39.1%	24.5%	29.1%	5.3%	2%
Feb 2026	45.7%	24.8%	19.4%	7%	3.1%
Mar 2026	51.1%	22.7%	18.4%	6.4%	1.4%
Apr 2026	52.9%	19.1%	17.6%	6.6%	3.7%
May 2026	39.1%	24.5%	27.2%	7.9%	1.3%
Jun 2026	45.4%	21.5%	21.5%	8.5%	3.1%
Jul 2026	46.5%	25.2%	18.9%	6.3%	3.1%
Aug 2026	58.7%	20%	12.7%	6%	2.7%
Sep 2026	48.8%	24.8%	14.9%	9.9%	1.7%

How has the Gitzo and Manfrotto comparison changed over the last 12 months?

3 findings

Manfrotto was ahead of Gitzo in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gitzo’s share of searches among tripod brands in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 40 to 20.
Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand moved from 19.9% to 24.8%, and its estimated monthly branded searches held steady at 300.

How did search popularity change for New Zealand tripod brands in September 2026?

2 changes

In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.
In September 2026, Gitzo lost share of searches among tripod brands in New Zealand, from 2.7% to 1.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gitzo’s and Manfrotto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.