Brandwave

Manfrotto vs Peak Design:Which is more popular?

In September 2026, Peak Design had more branded searches than Manfrotto among tripod brands in New Zealand. Peak Design had about 590 branded searches, while Manfrotto had 300. Peak Design made up 48.8% of all tripod brand searches we track, and Manfrotto accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about tripod brands, Manfrotto appeared in all five answers and Peak Design in two. Manfrotto was mentioned before Peak Design in every answer.

Among tripod brands in New Zealand in September 2026

Who do people search for more?

Peak Design, about 2 searches for every 1 for Manfrotto

Peak Design 590 searchesManfrotto 300 searches

Who does AI mention more?

Manfrotto, mentioned in every answer we collected

Manfrotto in 5 of 5Peak Design in 2 of 5

Who does AI recommend more?

Manfrotto, named ahead of Peak Design in every answer

Manfrotto first in 4Peak Design never first

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Top tripod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Manfrotto appeared in all five answers. Peak Design was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Manfrotto was listed before Peak Design in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Benro1st
  2. Manfrotto2nd
  3. Gitzo3rd
  4. Joby4th
  5. Peak Design5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tripod brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Manfrotto or Peak Design more popular in search?

This chart shows how often people search Google for Manfrotto and Peak Design by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.

Manfrotto and Peak Design among tripod brands in New Zealand, by month

Share of searches by month for Peak Design, Manfrotto. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignManfrottoJobyBenroGitzo
Oct 202547.7%19.9%24.5%5.3%2.6%
Nov 202553%22.3%16.9%6%1.8%
Dec 202552.9%20.6%16.2%7.4%2.9%
Jan 202639.1%24.5%29.1%5.3%2%
Feb 202645.7%24.8%19.4%7%3.1%
Mar 202651.1%22.7%18.4%6.4%1.4%
Apr 202652.9%19.1%17.6%6.6%3.7%
May 202639.1%24.5%27.2%7.9%1.3%
Jun 202645.4%21.5%21.5%8.5%3.1%
Jul 202646.5%25.2%18.9%6.3%3.1%
Aug 202658.7%20%12.7%6%2.7%
Sep 202648.8%24.8%14.9%9.9%1.7%

How has the Manfrotto and Peak Design comparison changed over the last 12 months?

3 findings
  • Peak Design was ahead of Manfrotto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand moved from 19.9% to 24.8%, and its estimated monthly branded searches held steady at 300.
  • Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand moved from 47.7% to 48.8%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for New Zealand tripod brands in September 2026?

2 changes
  1. In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.

  2. In September 2026, Peak Design lost share of searches among tripod brands in New Zealand, from 58.7% to 48.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Manfrotto’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manfrotto

2 branded search terms

  • manfrotto
  • manfrotto tripod

Peak Design

1 branded search term

  • peak design

How the Brand Demand Index is measured

Other head-to-heads among tripod brands

Creator with pink hair and a pink jacket

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