Brandwave

Benro vs Peak Design:Which is more popular?

In September 2026, Peak Design had more branded searches than Benro among tripod brands in New Zealand. Peak Design had about 590 branded searches, while Benro had 120. Peak Design made up 48.8% of all tripod brand searches we track, and Benro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about tripod brands, Benro appeared in four of the five answers and Peak Design in two. Benro was mentioned before Peak Design in every answer.

Among tripod brands in New Zealand in September 2026

Who do people search for more?

Peak Design, about 5 searches for every 1 for Benro

Peak Design 590 searchesBenro 120 searches

Who does AI mention more?

Benro, mentioned in 4 of 5 answers, Peak Design in 2

Benro in 4 of 5Peak Design in 2 of 5

Who does AI recommend more?

Benro, named ahead of Peak Design in every answer

Benro first in 4Peak Design never first

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Top tripod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peak Design was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benro was listed before Peak Design in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Benro1st
  2. Manfrotto2nd
  3. Gitzo3rd
  4. Joby4th
  5. Peak Design5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tripod brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Benro or Peak Design more popular in search?

This chart shows how often people search Google for Benro and Peak Design by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.

Benro and Peak Design among tripod brands in New Zealand, by month

Share of searches by month for Peak Design, Benro. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignManfrottoJobyBenroGitzo
Oct 202547.7%19.9%24.5%5.3%2.6%
Nov 202553%22.3%16.9%6%1.8%
Dec 202552.9%20.6%16.2%7.4%2.9%
Jan 202639.1%24.5%29.1%5.3%2%
Feb 202645.7%24.8%19.4%7%3.1%
Mar 202651.1%22.7%18.4%6.4%1.4%
Apr 202652.9%19.1%17.6%6.6%3.7%
May 202639.1%24.5%27.2%7.9%1.3%
Jun 202645.4%21.5%21.5%8.5%3.1%
Jul 202646.5%25.2%18.9%6.3%3.1%
Aug 202658.7%20%12.7%6%2.7%
Sep 202648.8%24.8%14.9%9.9%1.7%

How has the Benro and Peak Design comparison changed over the last 12 months?

3 findings
  • Peak Design was ahead of Benro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand moved from 5.3% to 9.9%, and its estimated monthly branded searches moved from 80 to 120.
  • Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand moved from 47.7% to 48.8%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for New Zealand tripod brands in September 2026?

2 changes
  1. In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.

  2. In September 2026, Peak Design lost share of searches among tripod brands in New Zealand, from 58.7% to 48.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Benro’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benro

2 branded search terms

  • benro
  • benro tripod

Peak Design

1 branded search term

  • peak design

How the Brand Demand Index is measured

Other head-to-heads among tripod brands

Creator with pink hair and a pink jacket

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