Tripod brands in New Zealand:Which are most popular?
In September 2026, Peak Design was the most searched tripod brand in New Zealand, accounting for 48.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Manfrotto showed up in every answer. Benro was recommended most often, coming first in two out of four responses that gave a list.
Peak DesignShare of searches 48.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- ManfrottoShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
JobyShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BenroShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GitzoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top tripod brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Manfrotto appeared every time. Benro was recommended most often, coming first in two out of four answers that gave a list. Manfrotto was second, and Gitzo was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Benro1st- Manfrotto2nd
Gitzo3rd
Joby4th
Peak Design5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tripod brands
5 answers
Asked ChatGPT
“Which tripod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tripod brands in New Zealand?”
Asked ChatGPT
“What's the best tripod brand in New Zealand for a camera?”
Searched Google, AI Overview
“camera tripod nz”
Searched Google, AI Overview
“tripod nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tripod brands do people search for most?
This chart shows how often people search Google for each tripod brand by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peak Design, Manfrotto, Joby, Benro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Manfrotto | Joby | Benro | Gitzo |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 19.9% | 24.5% | 5.3% | 2.6% |
| Nov 2025 | 53% | 22.3% | 16.9% | 6% | 1.8% |
| Dec 2025 | 52.9% | 20.6% | 16.2% | 7.4% | 2.9% |
| Jan 2026 | 39.1% | 24.5% | 29.1% | 5.3% | 2% |
| Feb 2026 | 45.7% | 24.8% | 19.4% | 7% | 3.1% |
| Mar 2026 | 51.1% | 22.7% | 18.4% | 6.4% | 1.4% |
| Apr 2026 | 52.9% | 19.1% | 17.6% | 6.6% | 3.7% |
| May 2026 | 39.1% | 24.5% | 27.2% | 7.9% | 1.3% |
| Jun 2026 | 45.4% | 21.5% | 21.5% | 8.5% | 3.1% |
| Jul 2026 | 46.5% | 25.2% | 18.9% | 6.3% | 3.1% |
| Aug 2026 | 58.7% | 20% | 12.7% | 6% | 2.7% |
| Sep 2026 | 48.8% | 24.8% | 14.9% | 9.9% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 590 | -33% | -9.9 points | |
| 2, held 2nd | 24.8% | 300 | 0% | +4.8 points | |
| 3, held 3rd | 14.9% | 180 | -5.3% | +2.2 points | |
| 4, held 4th | 9.9% | 120 | +33.3% | +3.9 points | |
| 5, held 5th | 1.7% | 20 | -50% | -1 points |
48.8%
Held 1st. 590 estimated branded searches, -33% vs prior month. Share -9.9 points.
24.8%
Held 2nd. 300 estimated branded searches, 0% vs prior month. Share +4.8 points.
3.
Joby14.9%
Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share +2.2 points.
4.
Benro9.9%
Held 4th. 120 estimated branded searches, +33.3% vs prior month. Share +3.9 points.
5.
Gitzo1.7%
Held 5th. 20 estimated branded searches, -50% vs prior month. Share -1 points.
Which brand is most popular in search among tripod brands in New Zealand?
5 brands
In September 2026, Peak Design was the most searched among tripod brands in New Zealand, with an estimated 590 branded searches, 48.8% of all searches for the five we track. Manfrotto is in 2nd place, 24 percentage points behind at 24.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 47.7% → 48.8% | 58.7%Aug 2026 | 39.1%Jan 2026 | 1st | |
| Manfrotto | 19.9% → 24.8% | 25.2%Jul 2026 | 19.1%Apr 2026 | 3rd → 2nd |
| 24.5% → 14.9% | 29.1%Jan 2026 | 12.7%Aug 2026 | 2nd → 3rd | |
| 5.3% → 9.9% | 9.9%Sep 2026 | 5.3%Oct 2025 | 4th | |
| 2.6% → 1.7% | 3.7%Apr 2026 | 1.3%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand increased from 47.7% to 48.8%.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand increased from 19.9% to 24.8%.
- Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand decreased from 24.5% to 14.9%.
- Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand increased from 5.3% to 9.9%.
- Across the 12 months ending September 2026, Gitzo’s share of searches among tripod brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand peaked at 58.7% in August 2026 and was lowest at 39.1% in January 2026.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand peaked at 25.2% in July 2026 and was lowest at 19.1% in April 2026.
- Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand peaked at 29.1% in January 2026 and was lowest at 12.7% in August 2026.
- Across the 12 months ending September 2026, Gitzo’s share of searches among tripod brands in New Zealand peaked at 3.7% in April 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Manfrotto rose from 3rd to 2nd among tripod brands in New Zealand.
- Across the 12 months ending September 2026, Joby fell from 2nd to 3rd among tripod brands in New Zealand.
How did search popularity change for New Zealand tripod brands in September 2026?
5 changes
In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.

In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.

In September 2026, Joby gained share of searches among tripod brands in New Zealand, from 12.7% to 14.9%.

In September 2026, Peak Design lost share of searches among tripod brands in New Zealand, from 58.7% to 48.8%.

In September 2026, Gitzo lost share of searches among tripod brands in New Zealand, from 2.7% to 1.7%.
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