Benro vs Manfrotto:Which is more popular?
In September 2026, Manfrotto had more branded searches than Benro among tripod brands in New Zealand. Manfrotto had about 300 branded searches, while Benro had 120. Manfrotto made up 24.8% of all tripod brand searches we track, and Benro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about tripod brands, Manfrotto appeared in all five answers and Benro in four. Benro and Manfrotto were each mentioned first in two of the four answers.
Who do people search for more?
Manfrotto, about 3 searches for every 1 for Benro
Who does AI mention more?
Manfrotto, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tripod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Manfrotto appeared in all five answers. Benro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Benro and Manfrotto were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Benro1st- Manfrotto2nd
Gitzo3rd
Joby4th
Peak Design5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tripod brands
5 answers
Asked ChatGPT
“Which tripod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tripod brands in New Zealand?”
Asked ChatGPT
“What's the best tripod brand in New Zealand for a camera?”
Searched Google, AI Overview
“camera tripod nz”
Searched Google, AI Overview
“tripod nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Benro or Manfrotto more popular in search?
This chart shows how often people search Google for Benro and Manfrotto by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.
Share of searches by month for Manfrotto, Benro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Manfrotto | Joby | Benro | Gitzo |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 19.9% | 24.5% | 5.3% | 2.6% |
| Nov 2025 | 53% | 22.3% | 16.9% | 6% | 1.8% |
| Dec 2025 | 52.9% | 20.6% | 16.2% | 7.4% | 2.9% |
| Jan 2026 | 39.1% | 24.5% | 29.1% | 5.3% | 2% |
| Feb 2026 | 45.7% | 24.8% | 19.4% | 7% | 3.1% |
| Mar 2026 | 51.1% | 22.7% | 18.4% | 6.4% | 1.4% |
| Apr 2026 | 52.9% | 19.1% | 17.6% | 6.6% | 3.7% |
| May 2026 | 39.1% | 24.5% | 27.2% | 7.9% | 1.3% |
| Jun 2026 | 45.4% | 21.5% | 21.5% | 8.5% | 3.1% |
| Jul 2026 | 46.5% | 25.2% | 18.9% | 6.3% | 3.1% |
| Aug 2026 | 58.7% | 20% | 12.7% | 6% | 2.7% |
| Sep 2026 | 48.8% | 24.8% | 14.9% | 9.9% | 1.7% |
How has the Benro and Manfrotto comparison changed over the last 12 months?
3 findings
- Manfrotto was ahead of Benro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand moved from 5.3% to 9.9%, and its estimated monthly branded searches moved from 80 to 120.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand moved from 19.9% to 24.8%, and its estimated monthly branded searches held steady at 300.
How did search popularity change for New Zealand tripod brands in September 2026?
2 changes
In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.
In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Benro’s and Manfrotto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tripod brands
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