Brandwave

How popular isJoby?

In September 2026, people searched for Joby by name about 180 times in New Zealand, a 51.4% decrease from the previous year. These searches made up 14.9% of all New Zealand tripod brand searches, placing Joby third out of five brands. When we asked both ChatGPT and Google AI Overviews about tripod brands, Joby appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Joby is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Peak DesignShare of searches 48.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. ManfrottoShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. JobyShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BenroShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GitzoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top tripod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Joby is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Benro1st
  2. Manfrotto2nd
  3. Gitzo3rd
  4. Joby4th
  5. Peak Design5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tripod brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tripod brands compete with Joby?

Joby against tripod brands in New Zealand, by month

Share of searches by month for Peak Design, Manfrotto, Joby, Benro. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignManfrottoJobyBenroGitzo
Oct 202547.7%19.9%24.5%5.3%2.6%
Nov 202553%22.3%16.9%6%1.8%
Dec 202552.9%20.6%16.2%7.4%2.9%
Jan 202639.1%24.5%29.1%5.3%2%
Feb 202645.7%24.8%19.4%7%3.1%
Mar 202651.1%22.7%18.4%6.4%1.4%
Apr 202652.9%19.1%17.6%6.6%3.7%
May 202639.1%24.5%27.2%7.9%1.3%
Jun 202645.4%21.5%21.5%8.5%3.1%
Jul 202646.5%25.2%18.9%6.3%3.1%
Aug 202658.7%20%12.7%6%2.7%
Sep 202648.8%24.8%14.9%9.9%1.7%

  1. 1.Peak Design

    48.8%

    Held 1st. 590 estimated branded searches, -33% vs prior month. Share -9.9 points.

  2. 2.Manfrotto

    24.8%

    Held 2nd. 300 estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.Joby

    14.9%

    Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share +2.2 points.

  4. 4.Benro

    9.9%

    Held 4th. 120 estimated branded searches, +33.3% vs prior month. Share +3.9 points.

  5. 5.Gitzo

    1.7%

    Held 5th. 20 estimated branded searches, -50% vs prior month. Share -1 points.

Compare popularity between Joby and its closest rivals

Every comparison with Joby

3 comparisons

How has branded search demand for Joby changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joby in New Zealand fell from 370 to 180.
  • Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand decreased from 24.5% to 14.9%.
  • Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand peaked at 29.1% in January 2026 and was lowest at 12.7% in August 2026.
  • Across the 12 months ending September 2026, Joby fell from 2nd to 3rd among tripod brands in New Zealand.

How did search popularity change for New Zealand tripod brands in September 2026?

5 changes

  1. In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.

  2. In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.

  3. In September 2026, Joby gained share of searches among tripod brands in New Zealand, from 12.7% to 14.9%.

  4. In September 2026, Peak Design lost share of searches among tripod brands in New Zealand, from 58.7% to 48.8%.

  5. In September 2026, Gitzo lost share of searches among tripod brands in New Zealand, from 2.7% to 1.7%.

How are Joby’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • joby
  • joby gorillapod

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How the Brand Demand Index is measured

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