Benro vs Joby:Which is more popular?
In September 2026, Joby had more branded searches than Benro among tripod brands in New Zealand. Joby had about 180 branded searches, while Benro had 120. Joby made up 14.9% of all tripod brand searches we track, and Benro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about tripod brands, Benro appeared in four of the five answers and Joby in two. Benro was mentioned before Joby in every answer.
Follow Benro vs Joby and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tripod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Benro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Joby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Benro was listed before Joby in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Benro1st- Manfrotto2nd
Gitzo3rd
Joby4th
Peak Design5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manfrotto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gitzo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peak Design2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tripod brands
5 answers
Asked ChatGPT
“Which tripod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tripod brands in New Zealand?”
Asked ChatGPT
“What's the best tripod brand in New Zealand for a camera?”
Searched Google, AI Overview
“camera tripod nz”
Searched Google, AI Overview
“tripod nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Benro or Joby more popular in search?
This chart shows how often people search Google for Benro and Joby by name. Each line represents a brand's share of searches for all five tripod brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joby, Benro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Manfrotto | Joby | Benro | Gitzo |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 19.9% | 24.5% | 5.3% | 2.6% |
| Nov 2025 | 53% | 22.3% | 16.9% | 6% | 1.8% |
| Dec 2025 | 52.9% | 20.6% | 16.2% | 7.4% | 2.9% |
| Jan 2026 | 39.1% | 24.5% | 29.1% | 5.3% | 2% |
| Feb 2026 | 45.7% | 24.8% | 19.4% | 7% | 3.1% |
| Mar 2026 | 51.1% | 22.7% | 18.4% | 6.4% | 1.4% |
| Apr 2026 | 52.9% | 19.1% | 17.6% | 6.6% | 3.7% |
| May 2026 | 39.1% | 24.5% | 27.2% | 7.9% | 1.3% |
| Jun 2026 | 45.4% | 21.5% | 21.5% | 8.5% | 3.1% |
| Jul 2026 | 46.5% | 25.2% | 18.9% | 6.3% | 3.1% |
| Aug 2026 | 58.7% | 20% | 12.7% | 6% | 2.7% |
| Sep 2026 | 48.8% | 24.8% | 14.9% | 9.9% | 1.7% |
How has the Benro and Joby comparison changed over the last 12 months?
3 findings
- Joby was ahead of Benro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand moved from 5.3% to 9.9%, and its estimated monthly branded searches moved from 80 to 120.
- Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand moved from 24.5% to 14.9%, and its estimated monthly branded searches moved from 370 to 180.
How did search popularity change for New Zealand tripod brands in September 2026?
2 changes
In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.
In September 2026, Joby gained share of searches among tripod brands in New Zealand, from 12.7% to 14.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Benro’s and Joby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tripod brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.