Brandwave

Garage Project TINY vs State of Play:Which is more popular in New Zealand?

In October 2026, State of Play had more branded searches than Garage Project TINY among non-alcoholic beer brands in New Zealand. State of Play had about 320 branded searches, while Garage Project TINY had 170. State of Play made up 13.6% of all non-alcoholic beer brand searches we track, and Garage Project TINY accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Garage Project TINY appeared in all five answers and State of Play in three. Garage Project TINY was mentioned before State of Play in three out of five answers.

Among non-alcoholic beer brands in New Zealand in October 2026

Who do people search for more?

State of Play, about 88% more searches than Garage Project TINY

State of Play 320 searchesGarage Project TINY 170 searches

Who does AI mention more?

Garage Project TINY, mentioned in every answer we collected

Garage Project TINY in 5 of 5State of Play in 3 of 5

Who does AI recommend more?

Garage Project TINY, named ahead of State of Play in 3 of 5 answers

Garage Project TINY first in 3State of Play first in 2

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project TINY appeared in all five answers. State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Garage Project TINY was listed before State of Play in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project TINY1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Corona Cero6th
  7. Guinness7th
  8. Asahi8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project TINY5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garage Project TINY or State of Play more popular in search?

This chart shows how often people search Google for Garage Project TINY and State of Play by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Garage Project TINY and State of Play among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for State of Play, Garage Project TINY. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenCorona CeroState of PlayGuinnessAsahiGarage Project TINYSteinlager ZeroBach BrewingParrotdog
Nov 202529.1%10.7%16.3%16.3%5.1%9.7%3.6%8.7%0.51%
Dec 202529%12.9%15.7%14.1%6.9%8.9%3.6%8.5%0.4%
Jan 202626.1%12.8%23.6%10.3%6.4%8.9%4.4%6.9%0.49%
Feb 202634.9%12.2%15.1%10.5%7.6%7.6%5.2%6.4%0.58%
Mar 202629.7%10.4%15.8%12.9%7.9%7.4%6.9%8.4%0.5%
Apr 202629.4%11.9%18.2%9.8%7.7%8.4%6.3%7.7%0.7%
May 202626.7%34.3%12.4%5.7%6.2%4.3%3.3%6.7%0.48%
Jun 202636.6%12.2%15.1%8.1%10.5%6.4%4.1%6.4%0.58%
Jul 202629.2%12.9%19.3%10.4%10.4%6.9%3.5%6.9%0.5%
Aug 202631.3%17.6%17.6%9.9%7.1%6%3.8%6%0.55%
Sep 202630.2%12.7%23.4%9.8%6.8%5.4%4.4%6.8%0.49%
Oct 202631.8%16.5%13.6%8.9%8.5%7.2%7.2%5.9%0.42%

How has branded search for Garage Project TINY and State of Play changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?

3 changes

  1. In October 2026, Corona Cero overtook State of Play to rank 2nd among non-alcoholic beer brands in New Zealand, with 16.5% of the searches.

  2. In October 2026, Garage Project TINY overtook Bach Brewing to rank 6th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.

  3. In October 2026, State of Play lost share of searches among non-alcoholic beer brands in New Zealand, from 23.4% to 13.6%.

How are Garage Project TINY’s and State of Play’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Garage Project TINY’s and State of Play’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project TINY

2 branded search terms

  • garage project tiny
  • tiny garage project

State of Play

1 branded search term

  • state of play beer

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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