Framer vs WordPress:Which is more popular?
In September 2026, Framer had more branded searches than WordPress among website builders in New Zealand. Framer had about 260 branded searches, while WordPress had 70. Framer made up 0.32% of all website builder searches we track, and WordPress accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about website builders, WordPress appeared in all five answers and Framer in none.
Who do people search for more?
Framer, about 4 searches for every 1 for WordPress
Who does AI mention more?
WordPress, mentioned in every answer we collected
Who does AI recommend more?
WordPress, the only one of the two named
Follow Framer vs WordPress and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. Framer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wix1st
Squarespace2nd
WordPress.com3rd
Rocketspark4th
Shopify5th- WordPress6th
Webflow7th- GoDaddy–
Hostinger–- Framer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WordPress.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocketspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Framer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website builders
5 answers
Asked ChatGPT
“Which website builder should I use in New Zealand?”
Asked ChatGPT
“What are the best website builders in New Zealand?”
Asked ChatGPT
“What's the best website builder in New Zealand for a business website?”
Searched Google, AI Overview
“website builders nz”
Searched Google, AI Overview
“build website nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Framer or WordPress more popular in search?
This chart shows how often people search Google for Framer and WordPress by name. Each line represents a brand's share of searches for all ten website builders we track, month by month, from searches in New Zealand.
Share of searches by month for Framer, WordPress. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Rocketspark | Framer | WordPress |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 24.3% | 19.9% | 12.1% | 6.7% | 5.1% | 3.8% | 2.3% | 0.25% | 0.38% |
| Nov 2025 | 32.3% | 21.5% | 17.4% | 10.6% | 6% | 5.5% | 4.1% | 2.1% | 0.27% | 0.33% |
| Dec 2025 | 31.6% | 20.9% | 17.3% | 12.8% | 6.3% | 5.3% | 3.2% | 2% | 0.22% | 0.4% |
| Jan 2026 | 31% | 21% | 16.8% | 12.4% | 7.2% | 5.1% | 3.8% | 2% | 0.26% | 0.32% |
| Feb 2026 | 32% | 21.8% | 16.8% | 12.4% | 6.3% | 5% | 3.2% | 2% | 0.21% | 0.32% |
| Mar 2026 | 28.4% | 23.6% | 17.8% | 10.7% | 7.8% | 5.3% | 3.4% | 2.6% | 0.18% | 0.28% |
| Apr 2026 | 29.7% | 21.4% | 19.5% | 11.7% | 6.7% | 5.7% | 3% | 1.9% | 0.25% | 0.16% |
| May 2026 | 29.2% | 22% | 19% | 11.3% | 6.9% | 5.7% | 3.5% | 2.1% | 0.24% | 0.1% |
| Jun 2026 | 29.6% | 21.3% | 19.7% | 11.4% | 7.2% | 4.8% | 3.5% | 2.2% | 0.24% | 0.08% |
| Jul 2026 | 29.9% | 21.4% | 20% | 11.8% | 6.4% | 4.9% | 3% | 2.2% | 0.25% | 0.13% |
| Aug 2026 | 29.8% | 20.9% | 20.3% | 12% | 6.5% | 4.9% | 3% | 2.3% | 0.25% | 0.13% |
| Sep 2026 | 30.2% | 20.5% | 20.3% | 12.4% | 5.7% | 5.1% | 3.1% | 2.4% | 0.32% | 0.09% |
How has the Framer and WordPress comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Framer took it in April 2026.
- Across the 12 months ending September 2026, Framer’s share of searches among website builders in New Zealand moved from 0.25% to 0.32%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending September 2026, WordPress’ share of searches among website builders in New Zealand moved from 0.38% to 0.09%, and its estimated monthly branded searches moved from 320 to 70.
How did search popularity change for New Zealand website builders in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Framer’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website builders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.