Brandwave

Framer vs Hostinger:Which is more popular by branded search in New Zealand?

In August 2026, Hostinger had more branded searches than Framer among website builders in New Zealand. Hostinger was estimated to have 4.5K branded searches compared to Framer’s 400, and held a 7.3% Share of Search versus Framer’s 0.65%.

Share of Search among website builders in New Zealand in August 2026Which is more popular in search, Framer or Hostinger?
Framer0.65%400 searches
vs
Hostinger7.3%4.5K searches

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Which is more popular in search, Framer or Hostinger?

Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Framer and Hostinger among website builders in New Zealand, by month

Share of Search by month for Hostinger, Framer. The figures are in the table below the chart.

View monthly share of search table
MonthWixSquarespaceGoDaddyWordPress.comHostingerWebflowFramer
Oct 202533.1%27.5%17.9%9%6.9%5.2%0.51%
Nov 202532.1%26.6%17.6%8.8%8.1%6.1%0.58%
Dec 202530.9%26.2%20.4%9.2%7.9%4.9%0.5%
Jan 202630.7%25.5%19.8%10.4%7.3%5.7%0.58%
Feb 202632.2%25.3%20.3%9.2%7.5%4.9%0.49%
Mar 202633.3%25.6%17.3%10.8%7.7%4.8%0.47%
Apr 202630.3%28.3%18.7%9.3%8.4%4.4%0.61%
May 202630.8%27%19%9.3%8.4%4.9%0.62%
Jun 202629.6%28.2%19.6%9.8%7.2%5%0.63%
Jul 202630%28.6%20.2%8.7%7.4%4.4%0.59%
Aug 202629.9%29.4%19.5%9%7.3%4.4%0.65%
Sep 2026———————

How has the Framer and Hostinger comparison changed over the last 12 months?

  • Hostinger was ahead of Framer in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among website builders in New Zealand moved from 0.51% to 0.65%, and its estimated monthly branded searches moved from 330 to 400.
  • Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among website builders in New Zealand moved from 6.9% to 7.3%, and its estimated monthly branded searches held steady at 4.5K.

How did search popularity change for New Zealand website builders in August 2026?

  1. Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Framer’s and Hostinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

3 branded search terms

  • framer templates
  • framer website
  • framer website builder

Hostinger

12 branded search terms

  • hosting hostinger
  • hostinger
  • hostinger com
  • hostinger domain
  • hostinger near me
  • hostinger new zealand
  • hostinger nz
  • hostinger plans
  • hostinger pricing
  • hostinger site builder
  • hostinger templates
  • hostinger webmail1

How the Brand Demand Index is measured

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