Brandwave

Fonterra vs Tatua Co-operative Dairy Company:Which is more popular in New Zealand?

In October 2026, Fonterra had more branded searches than Tatua Co-operative Dairy Company among agricultural co-operatives in New Zealand. Fonterra had about 19,100 branded searches, while Tatua Co-operative Dairy Company had 880. Fonterra made up 29.8% of all agricultural co-operative searches we track, and Tatua Co-operative Dairy Company accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about agricultural co-operatives, Fonterra appeared in all five answers and Tatua Co-operative Dairy Company in two. Fonterra was mentioned before Tatua Co-operative Dairy Company in every answer.

Among agricultural co-operatives in New Zealand in October 2026

Who do people search for more?

Fonterra, about 22 searches for every 1 for Tatua Co-operative Dairy Company

Fonterra 19.1K searchesTatua Co-operative Dairy Company 880 searches

Who does AI mention more?

Fonterra, mentioned in every answer we collected

Fonterra in 5 of 5Tatua Co-operative Dairy Company in 2 of 5

Who does AI recommend more?

Fonterra, named ahead of Tatua Co-operative Dairy Company in every answer

Fonterra first in 5Tatua Co-operative Dairy Company never first

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fonterra appeared in all five answers. Tatua Co-operative Dairy Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fonterra was listed before Tatua Co-operative Dairy Company in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Fonterra or Tatua Co-operative Dairy Company more popular in search?

This chart shows how often people search Google for Fonterra and Tatua Co-operative Dairy Company by name. Each line represents a brand's share of searches for all eight agricultural co-operative brands we track, month by month, from searches in New Zealand.

Fonterra and Tatua Co-operative Dairy Company among agricultural co-operatives in New Zealand, by month

Share of searches by month for Fonterra, Tatua Co-operative Dairy Company. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

How has branded search for Fonterra and Tatua Co-operative Dairy Company changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

2 changes

  1. Estimated monthly branded searches for Tatua Co-operative Dairy Company in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  2. Estimated monthly branded searches for Fonterra in New Zealand fell 16.9% over 12 measured months, from 23K to 19.1K in October 2026.

How are Fonterra’s and Tatua Co-operative Dairy Company’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Fonterra’s and Tatua Co-operative Dairy Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fonterra

16 branded search terms

  • fonterra
  • fonterra cambridge
  • fonterra canpac
  • fonterra cheese
  • fonterra co-op
  • fonterra company
  • fonterra dairy
  • fonterra milk
  • fonterra milky way
  • fonterra sites
  • fonterra te rapa
  • fonterra whareroa
  • miles hurrell fonterra
  • my fonterra
  • my fonterra milkyway
  • peter mcbride fonterra

Tatua Co-operative Dairy Company

1 branded search term

  • tatua

How the Brand Demand Index is measured

Other head-to-heads among agricultural co-operatives

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