Brandwave

Festool vs Trend:Which is more popular?

In September 2026, Festool had more branded searches than Trend among countersink bit brands in New Zealand. Festool had about 2,980 branded searches, while Trend had 10. Festool made up 26.3% of all countersink bit brand searches we track, and Trend accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about countersink bit brands, Trend appeared in two of the five answers and Festool in one. Trend was mentioned before Festool in every answer that named either.

Among countersink bit brands in New Zealand in September 2026

Who do people search for more?

Festool, about 298 searches for every 1 for Trend

Festool 3K searchesTrend 10 searches

Who does AI mention more?

Trend, mentioned in 2 of 5 answers, Festool in 1

Trend in 2 of 5Festool in 1 of 5

Who does AI recommend more?

Trend, named ahead of Festool in 2 of 2 answers

Trend first in 2Festool never first

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Top countersink bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trend was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trend was listed before Festool in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sutton Tools1st
  2. Trend2nd
  3. Milwaukee3rd
  4. Festool4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about countersink bit brands

5 answers

  • Asked ChatGPT

    “Which countersink bit brand should I buy in New Zealand?”

    1. 1Sutton Tools
    2. 2Trend

  • Asked ChatGPT

    “What are the best countersink bit brands in New Zealand?”

    1. 1Sutton Tools
    2. 2Trend
    3. 3Festool

  • Asked ChatGPT

    “What's the best countersink bit brand in New Zealand for drilling clean holes?”

    1. 1Sutton Tools

  • Searched Google, AI Overview

    “countersink drill bit”

    1. Searched Google, AI Overview

      “drill bit set”

      1. 1Milwaukee
      2. 2Sutton Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Festool or Trend more popular in search?

    This chart shows how often people search Google for Festool and Trend by name. Each line represents a brand's share of searches for all five countersink bit brands we track, month by month, from searches in New Zealand.

    Festool and Trend among countersink bit brands in New Zealand, by month

    Share of searches by month for Festool, Trend. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltFestoolMilwaukeeSutton ToolsTrend
    Oct 202546.2%24.1%24.3%5.3%0.11%
    Nov 202555.6%18.1%22.7%3.6%0.09%
    Dec 202551.1%18.9%25.2%4.6%0.12%
    Jan 202652.8%20.8%22.3%4%0.13%
    Feb 202648.7%22.7%24.2%4.4%0%
    Mar 202647%24.2%23.7%5%0.1%
    Apr 202649.8%21.3%25.1%3.8%0.12%
    May 202644.5%22.8%27.8%4.9%0%
    Jun 202648.4%22.5%25.5%3.6%0.09%
    Jul 202644.3%25.1%26.5%4%0.1%
    Aug 202643.8%19.8%32.9%3.4%0.09%
    Sep 202644.1%26.3%26.1%3.4%0.09%

    How has the Festool and Trend comparison changed over the last 12 months?

    3 findings
    • Festool was ahead of Trend in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Festool’s share of searches among countersink bit brands in New Zealand moved from 24.1% to 26.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
    • Across the 12 months ending September 2026, Trend’s share of searches among countersink bit brands in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches held steady at 10.

    How did search popularity change for New Zealand countersink bit brands in September 2026?

    1 change

    1. In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches.

    How are branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using Festool’s and Trend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Festool

    12 branded search terms

    • festool
    • festool chop saw
    • festool domino
    • festool dust extractor
    • festool orbital sander
    • festool plunge saw
    • festool router
    • festool sander
    • festool track
    • festool track saw
    • festool vacuum
    • festool wall sander

    Trend

    1 branded search term

    • trend router bits

    How the Brand Demand Index is measured

    Other head-to-heads among countersink bit brands

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