Brandwave

FACT Co vs LifeCare:Which is more popular?

In September 2026, FACT Co had more branded searches than LifeCare among first aid training providers in New Zealand. FACT Co had about 180 branded searches, while LifeCare had 110. FACT Co made up 1.2% of all first aid training provider searches we track, and LifeCare accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about first aid training providers, LifeCare appeared in three of the five answers and FACT Co in two. FACT Co and LifeCare were each mentioned first in two of the four answers that named either.

Among first aid training providers in New Zealand in September 2026

Who do people search for more?

FACT Co, about 64% more searches than LifeCare

FACT Co 180 searchesLifeCare 110 searches

Who does AI mention more?

LifeCare, mentioned in 3 of 5 answers, FACT Co in 2

LifeCare in 3 of 5FACT Co in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

FACT Co first in 2LifeCare first in 2

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Top first aid training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LifeCare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FACT Co was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FACT Co and LifeCare were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Red Cross1st
  2. St John2nd
  3. First Training3rd
  4. MediTrain4th
  5. LifeCare5th
  6. FACT Co6th
  7. First Aid NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about first aid training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FACT Co or LifeCare more popular in search?

This chart shows how often people search Google for FACT Co and LifeCare by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.

FACT Co and LifeCare among first aid training providers in New Zealand, by month

Share of searches by month for FACT Co, LifeCare. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnNZ Red CrossMediTrainFirst Aid NZFACT CoFirst TrainingLifeCare
Oct 202567.6%24.6%3.3%2.2%0.82%0.96%0.61%
Nov 202567.8%24.6%3.3%2.3%0.62%0.96%0.48%
Dec 202573.7%19.8%2.9%2.1%0.55%0.45%0.45%
Jan 202669.3%23.1%3.4%2%0.84%0.63%0.77%
Feb 202665.7%25.9%3.9%2.1%0.66%0.73%0.93%
Mar 202661.7%29.9%3.7%2.3%0.81%0.69%0.87%
Apr 202670.1%22.5%3.4%2%0.85%0.64%0.5%
May 202664.6%27.4%3.1%2.3%1.1%0.72%0.72%
Jun 202662.9%28.6%3.8%1.9%1.1%0.57%1.1%
Jul 202669.5%22.3%3.4%1.5%1.5%0.98%0.77%
Aug 202664.5%27.4%3.8%1.7%1.1%0.72%0.72%
Sep 202668.1%23.9%3.3%1.9%1.2%0.76%0.76%

How has the FACT Co and LifeCare comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand first aid training providers in September 2026?

2 changes
  1. Estimated monthly branded searches for FACT Co in New Zealand rose 50% over 12 measured months, from 120 to 180 in September 2026.

  2. Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FACT Co’s and LifeCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FACT Co

2 branded search terms

  • fact co first aid
  • factco

LifeCare

1 branded search term

  • lifecare first aid

How the Brand Demand Index is measured

Other head-to-heads among first aid training providers

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