Brandwave

Faber-Castell vs Sharpie:Which is more popular?

In September 2026, Sharpie had more branded searches than Faber-Castell among marker brands in New Zealand. Sharpie had about 1,470 branded searches, while Faber-Castell had 30. Sharpie made up 25.7% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about marker brands, Sharpie appeared in four of the five answers and Faber-Castell in two. Faber-Castell and Sharpie were each mentioned first in two of the four answers that named either.

Among marker brands in New Zealand in September 2026

Who do people search for more?

Sharpie, about 49 searches for every 1 for Faber-Castell

Sharpie 1.5K searchesFaber-Castell 30 searches

Who does AI mention more?

Sharpie, mentioned in 4 of 5 answers, Faber-Castell in 2

Sharpie in 4 of 5Faber-Castell in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Faber-Castell first in 2Sharpie first in 2

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Top marker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharpie was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell and Sharpie were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Posca1st
  2. Copic2nd
  3. Ohuhu3rd
  4. Sharpie4th
  5. Artline5th
  6. Faber-Castell6th
  7. Staedtler7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about marker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Faber-Castell or Sharpie more popular in search?

This chart shows how often people search Google for Faber-Castell and Sharpie by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.

Faber-Castell and Sharpie among marker brands in New Zealand, by month

Share of searches by month for Sharpie, Faber-Castell. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaSharpieOhuhuStaedtlerCopicArtlineFaber-Castell
Oct 202529.9%26.7%25.8%9.8%4.2%2.8%0.76%
Nov 202538.7%21.3%26.5%7.8%3.7%1.3%0.67%
Dec 202540.1%17.3%31.3%6%3.3%1.1%0.86%
Jan 202624.3%26.2%30.2%13.3%3%2.4%0.64%
Feb 202630.4%29.8%21.7%11%3.5%3.1%0.42%
Mar 202629.8%28.5%23.8%10.7%3.8%2.8%0.56%
Apr 202631.3%23.1%27.8%8.3%6%2.8%0.75%
May 202632.6%26.9%20.4%10.7%5.7%2.8%0.92%
Jun 202632.9%26.1%22.1%11%5.2%2.1%0.52%
Jul 202631%27.1%23.7%9.3%5.2%2.8%0.75%
Aug 202632.9%23.8%24.3%10.4%5.3%2.5%0.83%
Sep 202635%25.7%23.8%9.1%3.8%2.1%0.52%

How has the Faber-Castell and Sharpie comparison changed over the last 12 months?

3 findings
  • Sharpie was ahead of Faber-Castell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among marker brands in New Zealand moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand moved from 26.7% to 25.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K.

How did search popularity change for New Zealand marker brands in September 2026?

2 changes

  1. In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.

  2. Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

2 branded search terms

  • faber castell markers
  • faber castell pitt

Sharpie

8 branded search terms

  • felt tip sharpie
  • fine tip sharpie
  • marker permanent sharpie
  • sharpie
  • sharpie creative marker
  • sharpie laundry marker
  • sharpie s gel
  • ultra fine sharpie

How the Brand Demand Index is measured

Other head-to-heads among marker brands

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