Faber-Castell vs Ohuhu:Which is more popular?
In September 2026, Ohuhu had more branded searches than Faber-Castell among marker brands in New Zealand. Ohuhu had about 1,360 branded searches, while Faber-Castell had 30. Ohuhu made up 23.8% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about marker brands, Ohuhu appeared in three of the five answers and Faber-Castell in two. Ohuhu was mentioned before Faber-Castell in every answer that named either.
Who do people search for more?
Ohuhu, about 45 searches for every 1 for Faber-Castell
Who does AI mention more?
Ohuhu, mentioned in 3 of 5 answers, Faber-Castell in 2
Who does AI recommend more?
Ohuhu, named ahead of Faber-Castell in 3 of 3 answers
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ohuhu was listed before Faber-Castell in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marker brands in New Zealand?”
Asked ChatGPT
“What's the best marker brand in New Zealand for art projects?”
Searched Google, AI Overview
“marker brands”
Searched Google, AI Overview
“permanent marker brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Faber-Castell or Ohuhu more popular in search?
This chart shows how often people search Google for Faber-Castell and Ohuhu by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ohuhu, Faber-Castell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Sharpie | Ohuhu | Staedtler | Copic | Artline | Faber-Castell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 26.7% | 25.8% | 9.8% | 4.2% | 2.8% | 0.76% |
| Nov 2025 | 38.7% | 21.3% | 26.5% | 7.8% | 3.7% | 1.3% | 0.67% |
| Dec 2025 | 40.1% | 17.3% | 31.3% | 6% | 3.3% | 1.1% | 0.86% |
| Jan 2026 | 24.3% | 26.2% | 30.2% | 13.3% | 3% | 2.4% | 0.64% |
| Feb 2026 | 30.4% | 29.8% | 21.7% | 11% | 3.5% | 3.1% | 0.42% |
| Mar 2026 | 29.8% | 28.5% | 23.8% | 10.7% | 3.8% | 2.8% | 0.56% |
| Apr 2026 | 31.3% | 23.1% | 27.8% | 8.3% | 6% | 2.8% | 0.75% |
| May 2026 | 32.6% | 26.9% | 20.4% | 10.7% | 5.7% | 2.8% | 0.92% |
| Jun 2026 | 32.9% | 26.1% | 22.1% | 11% | 5.2% | 2.1% | 0.52% |
| Jul 2026 | 31% | 27.1% | 23.7% | 9.3% | 5.2% | 2.8% | 0.75% |
| Aug 2026 | 32.9% | 23.8% | 24.3% | 10.4% | 5.3% | 2.5% | 0.83% |
| Sep 2026 | 35% | 25.7% | 23.8% | 9.1% | 3.8% | 2.1% | 0.52% |
How has the Faber-Castell and Ohuhu comparison changed over the last 12 months?
3 findings
- Ohuhu was ahead of Faber-Castell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among marker brands in New Zealand moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand moved from 25.8% to 23.8%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand marker brands in September 2026?
3 changes
In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.
In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.
Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Faber-Castell’s and Ohuhu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
2 branded search terms
- faber castell markers
- faber castell pitt
Ohuhu
2 branded search terms
- ohuhu
- ohuhu markers
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