Brandwave

Eye Institute vs Fendalton Eye Clinic:Which is more popular in New Zealand?

In October 2026, Eye Institute had more branded searches than Fendalton Eye Clinic among laser eye surgery clinics in New Zealand. Eye Institute had about 1,000 branded searches, while Fendalton Eye Clinic had 590. Eye Institute made up 12% of all laser eye surgery clinic searches we track, and Fendalton Eye Clinic accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about laser eye surgery clinics, Eye Institute appeared in three of the five answers and Fendalton Eye Clinic in two. Eye Institute was mentioned before Fendalton Eye Clinic in three out of four answers.

Among laser eye surgery clinics in New Zealand in October 2026

Who do people search for more?

Eye Institute, about 69% more searches than Fendalton Eye Clinic

Eye Institute 1K searchesFendalton Eye Clinic 590 searches

Who does AI mention more?

Eye Institute, mentioned in 3 of 5 answers, Fendalton Eye Clinic in 2

Eye Institute in 3 of 5Fendalton Eye Clinic in 2 of 5

Who does AI recommend more?

Eye Institute, named ahead of Fendalton Eye Clinic in 3 of 4 answers

Eye Institute first in 3Fendalton Eye Clinic first in 1

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Top laser eye surgery clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eye Institute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fendalton Eye Clinic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Eye Institute was listed before Fendalton Eye Clinic in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Eye1st
  2. Re:Vision Laser & Cataract Centre2nd
  3. Eye Institute3rd
  4. Fendalton Eye Clinic4th
  5. Eye Doctors–
  6. We Fix Eyes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auckland Eye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Re:Vision Laser & Cataract Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Institute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendalton Eye Clinic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Doctors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • We Fix Eyes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser eye surgery clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eye Institute or Fendalton Eye Clinic more popular in search?

This chart shows how often people search Google for Eye Institute and Fendalton Eye Clinic by name. Each line represents a brand's share of searches for all six laser eye surgery clinics we track, month by month, from searches in New Zealand.

Eye Institute and Fendalton Eye Clinic among laser eye surgery clinics in New Zealand, by month

Share of searches by month for Eye Institute, Fendalton Eye Clinic. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland EyeEye InstituteEye DoctorsFendalton Eye ClinicWe Fix EyesRe:Vision Laser & Cataract Centre
Nov 202575.3%12.2%4.9%7.2%0.24%0.12%
Dec 202573.1%13.2%6%7.2%0.3%0.15%
Jan 202673.3%11.9%5.8%8.6%0.24%0.12%
Feb 202675.1%10.7%5%8.8%0.24%0.12%
Mar 202677.6%10.6%5.3%6.2%0.21%0.11%
Apr 202675%12.4%5%7.3%0.25%0.12%
May 202673.7%12.2%4.9%8.8%0.24%0.12%
Jun 202672.7%15.7%4.1%7.1%0.24%0.12%
Jul 202674.8%12.4%5.1%7.3%0.25%0.12%
Aug 202679.7%9%4.5%6.5%0.18%0.09%
Sep 202673.1%12%6%8.6%0.24%0.12%
Oct 202673.2%12%7.3%7.1%0.24%0.12%

How has branded search for Eye Institute and Fendalton Eye Clinic changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand laser eye surgery clinics in October 2026?

2 changes
  1. In October 2026, Eye Doctors overtook Fendalton Eye Clinic to rank 3rd among laser eye surgery clinics in New Zealand, with 7.3% of the searches.

  2. In October 2026, Fendalton Eye Clinic lost share of searches among laser eye surgery clinics in New Zealand, from 8.6% to 7.1%.

How are Eye Institute’s and Fendalton Eye Clinic’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eye Institute’s and Fendalton Eye Clinic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eye Institute

2 branded search terms

  • eye institute
  • eyeinstitute

Fendalton Eye Clinic

1 branded search term

  • fendalton eye clinic

How the Brand Demand Index is measured

Other head-to-heads among laser eye surgery clinics

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