How popular isEye Institute in search?
In August 2026, there were an estimated 2.9K branded searches for Eye Institute in New Zealand which is down 19.4% over the last 11 months. Eye Institute holds 21.9% estimated Share of Search among New Zealand laser eye surgery clinics and is ranked 2nd of 4 competitors for search popularity.
Auckland Eye77.7%
Eye Institute21.9%
Eye Doctors0.23%
We Fix Eyes0.15%
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Which laser eye surgery clinics compete with Eye Institute?
Share of Search by month for Auckland Eye, Eye Institute. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Eye | Eye Institute | Eye Doctors | We Fix Eyes |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 34% | 0.09% | 0.57% |
| Nov 2025 | 66% | 33.7% | 0.19% | 0.19% |
| Dec 2025 | 65.3% | 34.2% | 0.24% | 0.24% |
| Jan 2026 | 69.8% | 29.8% | 0.1% | 0.31% |
| Feb 2026 | 70.3% | 29.1% | 0.3% | 0.3% |
| Mar 2026 | 73.5% | 26% | 0.27% | 0.27% |
| Apr 2026 | 73.8% | 25.8% | 0.11% | 0.21% |
| May 2026 | 73.8% | 25.8% | 0.21% | 0.21% |
| Jun 2026 | 70% | 29.6% | 0.2% | 0.2% |
| Jul 2026 | 70.1% | 29.5% | 0.2% | 0.2% |
| Aug 2026 | 77.7% | 21.9% | 0.23% | 0.15% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 10.3K | +49.4% | +7.6 points | |
| 2, held 2nd | 21.9% | 2.9K | 0% | -7.6 points | |
| 3, held 3rd | 0.23% | 30 | +50% | 0 points | |
| 4, held 4th | 0.15% | 20 | 0% | -0.1 points |
77.7%
held 1st · 10.3K estimated branded searches · +49.4% vs prior month · +7.6 points
21.9%
held 2nd · 2.9K estimated branded searches · 0% vs prior month · -7.6 points
0.23%
held 3rd · 30 estimated branded searches · +50% vs prior month · 0 points
0.15%
held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Eye Institute and its closest rivals
How has branded search demand for Eye Institute changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Eye Institute in New Zealand fell from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Eye Institute’s estimated Share of Search among laser eye surgery clinics in New Zealand decreased from 34% to 21.9%.
- Across the 11 months ending August 2026, Eye Institute’s estimated Share of Search among laser eye surgery clinics in New Zealand peaked at 34.2% in December 2025 and was lowest at 21.9% in August 2026.
How did search popularity change for New Zealand laser eye surgery clinics in August 2026?
4 changes
In August 2026, Auckland Eye gained estimated Share of Search among laser eye surgery clinics in New Zealand, from 70.1% to 77.7%.
In August 2026, Eye Institute lost estimated Share of Search among laser eye surgery clinics in New Zealand, from 29.5% to 21.9%.
Estimated monthly branded searches for Eye Doctors in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.
Estimated monthly branded searches for We Fix Eyes in New Zealand fell 66.7% over 11 measured months, from 60 to 20 in August 2026.
How is Eye Institute measured?
Brandwave collects information about searches that people make online using Eye Institute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- eye institute nz
- eyeinstitute co nz
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