Brandwave

Eye Doctors vs Eye Institute:Which is more popular by branded search in New Zealand?

In August 2026, Eye Institute had more branded searches than Eye Doctors among laser eye surgery clinics in New Zealand. Eye Institute was estimated to have 2.9K branded searches compared to Eye Doctors’ 30, and held a 21.9% Share of Search versus Eye Doctors’ 0.23%.

Share of Search among laser eye surgery clinics in New Zealand in August 2026Which is more popular in search, Eye Doctors or Eye Institute?
Eye Doctors0.23%30 searches
vs
Eye Institute21.9%2.9K searches
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Which is more popular in search, Eye Doctors or Eye Institute?

Compare the laser eye surgery and vision correction clinics New Zealanders consider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eye Doctors and Eye Institute among laser eye surgery clinics in New Zealand, by month

Share of Search by month for Eye Institute, Eye Doctors. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland EyeEye InstituteEye DoctorsWe Fix Eyes
Oct 202565.3%34%0.09%0.57%
Nov 202566%33.7%0.19%0.19%
Dec 202565.3%34.2%0.24%0.24%
Jan 202669.8%29.8%0.1%0.31%
Feb 202670.3%29.1%0.3%0.3%
Mar 202673.5%26%0.27%0.27%
Apr 202673.8%25.8%0.11%0.21%
May 202673.8%25.8%0.21%0.21%
Jun 202670%29.6%0.2%0.2%
Jul 202670.1%29.5%0.2%0.2%
Aug 202677.7%21.9%0.23%0.15%
Sep 2026————

How has the Eye Doctors and Eye Institute comparison changed over the last 12 months?

How did search popularity change for New Zealand laser eye surgery clinics in August 2026?

  1. In August 2026, Eye Institute lost estimated Share of Search among laser eye surgery clinics in New Zealand, from 29.5% to 21.9%.

  2. Estimated monthly branded searches for Eye Doctors in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Eye Doctors’ and Eye Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eye Doctors

2 branded search terms

  • eye doctors clinic
  • eye doctors nz

Eye Institute

2 branded search terms

  • eye institute nz
  • eyeinstitute co nz

How the Brand Demand Index is measured

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