Auckland Eye vs Eye Institute:Which is more popular by branded search in New Zealand?
In August 2026, Auckland Eye had more branded searches than Eye Institute among laser eye surgery clinics in New Zealand. Auckland Eye was estimated to have 10.3K branded searches compared to Eye Institute’s 2.9K, and held a 77.7% Share of Search versus Eye Institute’s 21.9%.
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Which is more popular in search, Auckland Eye or Eye Institute?
Compare the laser eye surgery and vision correction clinics New Zealanders consider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Eye, Eye Institute. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Eye | Eye Institute | Eye Doctors | We Fix Eyes |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 34% | 0.09% | 0.57% |
| Nov 2025 | 66% | 33.7% | 0.19% | 0.19% |
| Dec 2025 | 65.3% | 34.2% | 0.24% | 0.24% |
| Jan 2026 | 69.8% | 29.8% | 0.1% | 0.31% |
| Feb 2026 | 70.3% | 29.1% | 0.3% | 0.3% |
| Mar 2026 | 73.5% | 26% | 0.27% | 0.27% |
| Apr 2026 | 73.8% | 25.8% | 0.11% | 0.21% |
| May 2026 | 73.8% | 25.8% | 0.21% | 0.21% |
| Jun 2026 | 70% | 29.6% | 0.2% | 0.2% |
| Jul 2026 | 70.1% | 29.5% | 0.2% | 0.2% |
| Aug 2026 | 77.7% | 21.9% | 0.23% | 0.15% |
| Sep 2026 | — | — | — | — |
How has the Auckland Eye and Eye Institute comparison changed over the last 12 months?
3 findings
- Auckland Eye was ahead of Eye Institute in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland Eye’s estimated Share of Search among laser eye surgery clinics in New Zealand moved from 65.3% to 77.7%, and its estimated monthly branded searches moved from 6.9K to 10.3K.
- Across the 11 months ending August 2026, Eye Institute’s estimated Share of Search among laser eye surgery clinics in New Zealand moved from 34% to 21.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand laser eye surgery clinics in August 2026?
2 changes
In August 2026, Auckland Eye gained estimated Share of Search among laser eye surgery clinics in New Zealand, from 70.1% to 77.7%.
In August 2026, Eye Institute lost estimated Share of Search among laser eye surgery clinics in New Zealand, from 29.5% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Eye’s and Eye Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Eye
9 branded search terms
- auckland eye
- auckland eye ltd
- auckland eye new lynn
- auckland eye north shore
- auckland eye nz
- auckland eye ormiston
- auckland eye takapuna
- aucklandeye
- aucklandeye co nz
Eye Institute
2 branded search terms
- eye institute nz
- eyeinstitute co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.