Auckland Eye vs Eye Institute:Which is more popular in New Zealand?
In October 2026, Auckland Eye had more branded searches than Eye Institute among laser eye surgery clinics in New Zealand. Auckland Eye had about 6,080 branded searches, while Eye Institute had 1,000. Auckland Eye made up 73.2% of all laser eye surgery clinic searches we track, and Eye Institute accounted for 12%. When we asked ChatGPT and Google AI Overviews about laser eye surgery clinics, Auckland Eye appeared in all five answers and Eye Institute in three. Auckland Eye was mentioned before Eye Institute in every answer.
Who do people search for more?
Auckland Eye, about 6 searches for every 1 for Eye Institute
Who does AI mention more?
Auckland Eye, mentioned in every answer we collected
Who does AI recommend more?
Auckland Eye, named ahead of Eye Institute in every answer
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Top laser eye surgery clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Auckland Eye appeared in all five answers. Eye Institute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Auckland Eye was listed before Eye Institute in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Auckland Eye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Re:Vision Laser & Cataract Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eye Institute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fendalton Eye Clinic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eye Doctors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
We Fix Eyes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser eye surgery clinics
5 answers
Asked ChatGPT
“Which laser eye surgery clinic should I go to in New Zealand?”
Asked ChatGPT
“What are the best laser eye surgery clinics in New Zealand?”
Asked ChatGPT
“What's the best laser eye surgery clinic in New Zealand for better vision?”
Searched Google, AI Overview
“laser eye surgery nz”
Searched Google, AI Overview
“laser eye surgery cost”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Auckland Eye or Eye Institute more popular in search?
This chart shows how often people search Google for Auckland Eye and Eye Institute by name. Each line represents a brand's share of searches for all six laser eye surgery clinics we track, month by month, from searches in New Zealand.
Share of searches by month for Auckland Eye, Eye Institute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Auckland Eye | Eye Institute | Eye Doctors | Fendalton Eye Clinic | We Fix Eyes | Re:Vision Laser & Cataract Centre |
|---|---|---|---|---|---|---|
| Nov 2025 | 75.3% | 12.2% | 4.9% | 7.2% | 0.24% | 0.12% |
| Dec 2025 | 73.1% | 13.2% | 6% | 7.2% | 0.3% | 0.15% |
| Jan 2026 | 73.3% | 11.9% | 5.8% | 8.6% | 0.24% | 0.12% |
| Feb 2026 | 75.1% | 10.7% | 5% | 8.8% | 0.24% | 0.12% |
| Mar 2026 | 77.6% | 10.6% | 5.3% | 6.2% | 0.21% | 0.11% |
| Apr 2026 | 75% | 12.4% | 5% | 7.3% | 0.25% | 0.12% |
| May 2026 | 73.7% | 12.2% | 4.9% | 8.8% | 0.24% | 0.12% |
| Jun 2026 | 72.7% | 15.7% | 4.1% | 7.1% | 0.24% | 0.12% |
| Jul 2026 | 74.8% | 12.4% | 5.1% | 7.3% | 0.25% | 0.12% |
| Aug 2026 | 79.7% | 9% | 4.5% | 6.5% | 0.18% | 0.09% |
| Sep 2026 | 73.1% | 12% | 6% | 8.6% | 0.24% | 0.12% |
| Oct 2026 | 73.2% | 12% | 7.3% | 7.1% | 0.24% | 0.12% |
How has branded search for Auckland Eye and Eye Institute changed in New Zealand over the last 12 months?
3 findings
- Auckland Eye was ahead of Eye Institute in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Auckland Eye’s share of searches among laser eye surgery clinics in New Zealand moved from 75.3% to 73.2%, and its estimated monthly branded searches moved from 6.2K to 6.1K.
- Across the 12 months ending October 2026, Eye Institute’s share of searches among laser eye surgery clinics in New Zealand moved from 12.2% to 12%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand laser eye surgery clinics in October 2026?
0 changes
Neither Auckland Eye nor Eye Institute moved beyond provider rounding among laser eye surgery clinics in October 2026.
How are Auckland Eye’s and Eye Institute’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Auckland Eye’s and Eye Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Eye
5 branded search terms
- auckland eye
- auckland eye ltd
- auckland eye ormiston
- auckland eye takapuna
- aucklandeye
Eye Institute
2 branded search terms
- eye institute
- eyeinstitute
Other head-to-heads among laser eye surgery clinics
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