Eye Doctors vs Eye Institute:Which is more popular in New Zealand?
In October 2026, Eye Institute had more branded searches than Eye Doctors among laser eye surgery clinics in New Zealand. Eye Institute had about 1,000 branded searches, while Eye Doctors had 610. Eye Institute made up 12% of all laser eye surgery clinic searches we track, and Eye Doctors accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about laser eye surgery clinics, Eye Institute appeared in three of the five answers and Eye Doctors in none.
Who do people search for more?
Eye Institute, about 64% more searches than Eye Doctors
Who does AI mention more?
Eye Institute, mentioned in 3 of 5 answers, Eye Doctors in 0
Who does AI recommend more?
Eye Institute, the only one of the two named
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Top laser eye surgery clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eye Institute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eye Doctors did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Auckland Eye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Re:Vision Laser & Cataract Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Eye Institute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fendalton Eye Clinic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eye Doctors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
We Fix Eyes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser eye surgery clinics
5 answers
Asked ChatGPT
“Which laser eye surgery clinic should I go to in New Zealand?”
Asked ChatGPT
“What are the best laser eye surgery clinics in New Zealand?”
Asked ChatGPT
“What's the best laser eye surgery clinic in New Zealand for better vision?”
Searched Google, AI Overview
“laser eye surgery nz”
Searched Google, AI Overview
“laser eye surgery cost”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Eye Doctors or Eye Institute more popular in search?
This chart shows how often people search Google for Eye Doctors and Eye Institute by name. Each line represents a brand's share of searches for all six laser eye surgery clinics we track, month by month, from searches in New Zealand.
Share of searches by month for Eye Institute, Eye Doctors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Auckland Eye | Eye Institute | Eye Doctors | Fendalton Eye Clinic | We Fix Eyes | Re:Vision Laser & Cataract Centre |
|---|---|---|---|---|---|---|
| Nov 2025 | 75.3% | 12.2% | 4.9% | 7.2% | 0.24% | 0.12% |
| Dec 2025 | 73.1% | 13.2% | 6% | 7.2% | 0.3% | 0.15% |
| Jan 2026 | 73.3% | 11.9% | 5.8% | 8.6% | 0.24% | 0.12% |
| Feb 2026 | 75.1% | 10.7% | 5% | 8.8% | 0.24% | 0.12% |
| Mar 2026 | 77.6% | 10.6% | 5.3% | 6.2% | 0.21% | 0.11% |
| Apr 2026 | 75% | 12.4% | 5% | 7.3% | 0.25% | 0.12% |
| May 2026 | 73.7% | 12.2% | 4.9% | 8.8% | 0.24% | 0.12% |
| Jun 2026 | 72.7% | 15.7% | 4.1% | 7.1% | 0.24% | 0.12% |
| Jul 2026 | 74.8% | 12.4% | 5.1% | 7.3% | 0.25% | 0.12% |
| Aug 2026 | 79.7% | 9% | 4.5% | 6.5% | 0.18% | 0.09% |
| Sep 2026 | 73.1% | 12% | 6% | 8.6% | 0.24% | 0.12% |
| Oct 2026 | 73.2% | 12% | 7.3% | 7.1% | 0.24% | 0.12% |
How has branded search for Eye Doctors and Eye Institute changed in New Zealand over the last 12 months?
3 findings
- Eye Institute was ahead of Eye Doctors in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Eye Doctors’ share of searches among laser eye surgery clinics in New Zealand moved from 4.9% to 7.3%, and its estimated monthly branded searches moved from 400 to 610.
- Across the 12 months ending October 2026, Eye Institute’s share of searches among laser eye surgery clinics in New Zealand moved from 12.2% to 12%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand laser eye surgery clinics in October 2026?
1 change
In October 2026, Eye Doctors overtook Fendalton Eye Clinic to rank 3rd among laser eye surgery clinics in New Zealand, with 7.3% of the searches.
How are Eye Doctors’ and Eye Institute’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Eye Doctors’ and Eye Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eye Doctors
3 branded search terms
- eye doctors
- eye doctors clinic
- eyedoctors
Eye Institute
2 branded search terms
- eye institute
- eyeinstitute
Other head-to-heads among laser eye surgery clinics
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