Brandwave

How popular isEye Institute?

In October 2026, people searched for Eye Institute by name about 1,000 times in New Zealand, about the same as the previous year. These searches made up 12% of all New Zealand laser eye surgery clinic searches, placing Eye Institute second out of six clinics. When we asked both ChatGPT and Google AI Overviews about laser eye surgery clinics, Eye Institute appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Eye Institute is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Auckland EyeShare of searches 73.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Eye InstituteShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Eye DoctorsShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Fendalton Eye ClinicShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. We Fix EyesShare of searches 0.24%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top laser eye surgery clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eye Institute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eye Institute is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Eye1st
  2. Re:Vision Laser & Cataract Centre2nd
  3. Eye Institute3rd
  4. Fendalton Eye Clinic4th
  5. Eye Doctors–
  6. We Fix Eyes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auckland Eye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Re:Vision Laser & Cataract Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Institute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendalton Eye Clinic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Doctors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • We Fix Eyes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser eye surgery clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Eye Institute compared with other New Zealand laser eye surgery clinics?

Eye Institute against laser eye surgery clinics in New Zealand, by month

Share of searches by month for Auckland Eye, Eye Institute, Eye Doctors, Fendalton Eye Clinic. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland EyeEye InstituteEye DoctorsFendalton Eye ClinicWe Fix EyesRe:Vision Laser & Cataract Centre
Nov 202575.3%12.2%4.9%7.2%0.24%0.12%
Dec 202573.1%13.2%6%7.2%0.3%0.15%
Jan 202673.3%11.9%5.8%8.6%0.24%0.12%
Feb 202675.1%10.7%5%8.8%0.24%0.12%
Mar 202677.6%10.6%5.3%6.2%0.21%0.11%
Apr 202675%12.4%5%7.3%0.25%0.12%
May 202673.7%12.2%4.9%8.8%0.24%0.12%
Jun 202672.7%15.7%4.1%7.1%0.24%0.12%
Jul 202674.8%12.4%5.1%7.3%0.25%0.12%
Aug 202679.7%9%4.5%6.5%0.18%0.09%
Sep 202673.1%12%6%8.6%0.24%0.12%
Oct 202673.2%12%7.3%7.1%0.24%0.12%

  1. 1.Auckland Eye

    73.2%

    Held 1st. 6.1K estimated branded searches, -0.33% vs prior month. Share +0.1 points.

  2. 2.Eye Institute

    12%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Eye Doctors

    7.3%

    Moved from 4th to 3rd. 610 estimated branded searches, +22% vs prior month. Share +1.4 points.

  4. 4.Fendalton Eye Clinic

    7.1%

    Moved from 3rd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  5. 5.We Fix Eyes

    0.24%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Re:Vision Laser & Cataract Centre

    0.12%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Eye Institute and its closest rivals

Every comparison with Eye Institute

5 comparisons

How has branded search demand for Eye Institute changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Eye Institute in New Zealand held steady at 1K.
  • Across the 12 months ending October 2026, Eye Institute’s share of searches among laser eye surgery clinics in New Zealand peaked at 15.7% in June 2026 and was lowest at 9% in August 2026.

How did search popularity change for New Zealand laser eye surgery clinics in October 2026?

2 changes

  1. In October 2026, Eye Doctors overtook Fendalton Eye Clinic to rank 3rd among laser eye surgery clinics in New Zealand, with 7.3% of the searches.

  2. In October 2026, Fendalton Eye Clinic lost share of searches among laser eye surgery clinics in New Zealand, from 8.6% to 7.1%.

How are Eye Institute’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eye Institute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eye institute
  • eyeinstitute

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How the Brand Demand Index is measured

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