Brandwave

Auckland Eye vs Eye Doctors:Which is more popular in New Zealand?

In October 2026, Auckland Eye had more branded searches than Eye Doctors among laser eye surgery clinics in New Zealand. Auckland Eye had about 6,080 branded searches, while Eye Doctors had 610. Auckland Eye made up 73.2% of all laser eye surgery clinic searches we track, and Eye Doctors accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about laser eye surgery clinics, Auckland Eye appeared in all five answers and Eye Doctors in none.

Among laser eye surgery clinics in New Zealand in October 2026

Who do people search for more?

Auckland Eye, about 10 searches for every 1 for Eye Doctors

Auckland Eye 6.1K searchesEye Doctors 610 searches

Who does AI mention more?

Auckland Eye, mentioned in every answer we collected

Auckland Eye in 5 of 5Eye Doctors in 0 of 5

Who does AI recommend more?

Auckland Eye, the only one of the two named

Auckland Eye first in 4Eye Doctors never named

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Top laser eye surgery clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Auckland Eye appeared in all five answers. Eye Doctors did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Eye1st
  2. Re:Vision Laser & Cataract Centre2nd
  3. Eye Institute3rd
  4. Fendalton Eye Clinic4th
  5. Eye Doctors–
  6. We Fix Eyes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auckland Eye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Re:Vision Laser & Cataract Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Institute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendalton Eye Clinic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eye Doctors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • We Fix Eyes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser eye surgery clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Auckland Eye or Eye Doctors more popular in search?

This chart shows how often people search Google for Auckland Eye and Eye Doctors by name. Each line represents a brand's share of searches for all six laser eye surgery clinics we track, month by month, from searches in New Zealand.

Auckland Eye and Eye Doctors among laser eye surgery clinics in New Zealand, by month

Share of searches by month for Auckland Eye, Eye Doctors. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland EyeEye InstituteEye DoctorsFendalton Eye ClinicWe Fix EyesRe:Vision Laser & Cataract Centre
Nov 202575.3%12.2%4.9%7.2%0.24%0.12%
Dec 202573.1%13.2%6%7.2%0.3%0.15%
Jan 202673.3%11.9%5.8%8.6%0.24%0.12%
Feb 202675.1%10.7%5%8.8%0.24%0.12%
Mar 202677.6%10.6%5.3%6.2%0.21%0.11%
Apr 202675%12.4%5%7.3%0.25%0.12%
May 202673.7%12.2%4.9%8.8%0.24%0.12%
Jun 202672.7%15.7%4.1%7.1%0.24%0.12%
Jul 202674.8%12.4%5.1%7.3%0.25%0.12%
Aug 202679.7%9%4.5%6.5%0.18%0.09%
Sep 202673.1%12%6%8.6%0.24%0.12%
Oct 202673.2%12%7.3%7.1%0.24%0.12%

How has branded search for Auckland Eye and Eye Doctors changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand laser eye surgery clinics in October 2026?

1 change
  1. In October 2026, Eye Doctors overtook Fendalton Eye Clinic to rank 3rd among laser eye surgery clinics in New Zealand, with 7.3% of the searches.

How are Auckland Eye’s and Eye Doctors’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Auckland Eye’s and Eye Doctors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auckland Eye

5 branded search terms

  • auckland eye
  • auckland eye ltd
  • auckland eye ormiston
  • auckland eye takapuna
  • aucklandeye

Eye Doctors

3 branded search terms

  • eye doctors
  • eye doctors clinic
  • eyedoctors

How the Brand Demand Index is measured

Other head-to-heads among laser eye surgery clinics

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