ecostore vs Johnson's Baby:Which is more popular?
In September 2026, ecostore had more branded searches than Johnson's Baby among baby skincare brands in New Zealand. ecostore had about 2,150 branded searches, while Johnson's Baby had 10. ecostore made up 10.7% of all baby skincare brand searches we track, and Johnson's Baby accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, ecostore appeared in two of the five answers and Johnson's Baby in none.
Who do people search for more?
ecostore, about 215 searches for every 1 for Johnson's Baby
Who does AI mention more?
ecostore, mentioned in 2 of 5 answers, Johnson's Baby in 0
Who does AI recommend more?
ecostore, the only one of the two named
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnson's Baby did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
QV Skincare1st
MooGoo2nd
Cetaphil3rd
Aveeno Baby4th- ecostore5th
Weleda6th
Mustela7th
Gaia Skin Naturals–
Johnson's Baby–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby skincare brands in New Zealand?”
Asked ChatGPT
“What's the best baby skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“nappy cream nz”
Searched Google, AI Overview
“baby skincare brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ecostore or Johnson's Baby more popular in search?
This chart shows how often people search Google for ecostore and Johnson's Baby by name. Each line represents a brand's share of searches for all nine baby skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for ecostore, Johnson's Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weleda | Cetaphil | MooGoo | ecostore | Mustela | Aveeno Baby | QV Skincare | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 32.4% | 9.7% | 13.8% | 9.9% | 3.3% | 0.3% | 0.06% | 0% |
| Nov 2025 | 28.8% | 31.3% | 11% | 16.4% | 9% | 3.2% | 0.29% | 0.12% | 0.06% |
| Dec 2025 | 30.8% | 32.7% | 9.7% | 13.8% | 9.4% | 3.3% | 0.3% | 0.06% | 0% |
| Jan 2026 | 30.2% | 32.7% | 9.7% | 14.4% | 9% | 3.3% | 0.55% | 0.06% | 0% |
| Feb 2026 | 29.7% | 30.7% | 9.1% | 16.1% | 10.1% | 3.7% | 0.63% | 0.07% | 0% |
| Mar 2026 | 28.1% | 30.6% | 10.3% | 14.6% | 12% | 3.6% | 0.58% | 0.13% | 0.06% |
| Apr 2026 | 30.7% | 30.6% | 10.2% | 14.5% | 10.7% | 2.8% | 0.45% | 0.13% | 0% |
| May 2026 | 31.6% | 32.5% | 9.3% | 13.4% | 9.8% | 2.7% | 0.64% | 0.06% | 0.06% |
| Jun 2026 | 32.6% | 27.9% | 10.8% | 12.9% | 12.1% | 3.1% | 0.4% | 0.11% | 0.06% |
| Jul 2026 | 34.1% | 30.3% | 9.7% | 10.6% | 11.5% | 3.4% | 0.36% | 0.1% | 0.05% |
| Aug 2026 | 31.7% | 29.3% | 11.6% | 11.5% | 11.6% | 3.9% | 0.24% | 0.1% | 0.05% |
| Sep 2026 | 31% | 30% | 14.5% | 10.7% | 9.9% | 3.5% | 0.25% | 0.15% | 0.05% |
How has the ecostore and Johnson's Baby comparison changed over the last 12 months?
3 findings
- ecostore was ahead of Johnson's Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among baby skincare brands in New Zealand moved from 13.8% to 10.7%, and its estimated monthly branded searches moved from 2.3K to 2.1K.
- Across the 12 months ending September 2026, Johnson's Baby’s share of searches among baby skincare brands in New Zealand moved from 0% to 0.05%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand baby skincare brands in September 2026?
1 change
In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using ecostore’s and Johnson's Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ecostore
8 branded search terms
- eco store
- ecostore
- ecostore nappy balm
- ecostore refill
- ecostore rinse aid
- ecostore ultra power
- ecostore ultra sensitive
- the ecostore
Johnson's Baby
1 branded search term
- johnsonsbaby
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