Brandwave

ecostore vs Gaia Skin Naturals:Which is more popular?

In September 2026, ecostore had more branded searches than Gaia Skin Naturals among baby skincare brands in New Zealand. ecostore had about 2,150 branded searches, while Gaia Skin Naturals had 30. ecostore made up 10.7% of all baby skincare brand searches we track, and Gaia Skin Naturals accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, ecostore appeared in two of the five answers and Gaia Skin Naturals in none.

Among baby skincare brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 72 searches for every 1 for Gaia Skin Naturals

ecostore 2.1K searchesGaia Skin Naturals 30 searches

Who does AI mention more?

ecostore, mentioned in 2 of 5 answers, Gaia Skin Naturals in 0

ecostore in 2 of 5Gaia Skin Naturals in 0 of 5

Who does AI recommend more?

ecostore, the only one of the two named

ecostore first in 2Gaia Skin Naturals never named

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Top baby skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gaia Skin Naturals did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QV Skincare1st
  2. MooGoo2nd
  3. Cetaphil3rd
  4. Aveeno Baby4th
  5. ecostore5th
  6. Weleda6th
  7. Mustela7th
  8. Gaia Skin Naturals–
  9. Johnson's Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MooGoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weleda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mustela1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson's Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ecostore or Gaia Skin Naturals more popular in search?

This chart shows how often people search Google for ecostore and Gaia Skin Naturals by name. Each line represents a brand's share of searches for all nine baby skincare brands we track, month by month, from searches in New Zealand.

ecostore and Gaia Skin Naturals among baby skincare brands in New Zealand, by month

Share of searches by month for ecostore, Gaia Skin Naturals. The figures are in the table below the chart.

View monthly share of searches table
MonthWeledaCetaphilMooGooecostoreMustelaAveeno BabyQV SkincareGaia Skin NaturalsJohnson's Baby
Oct 202530.5%32.4%9.7%13.8%9.9%3.3%0.3%0.06%0%
Nov 202528.8%31.3%11%16.4%9%3.2%0.29%0.12%0.06%
Dec 202530.8%32.7%9.7%13.8%9.4%3.3%0.3%0.06%0%
Jan 202630.2%32.7%9.7%14.4%9%3.3%0.55%0.06%0%
Feb 202629.7%30.7%9.1%16.1%10.1%3.7%0.63%0.07%0%
Mar 202628.1%30.6%10.3%14.6%12%3.6%0.58%0.13%0.06%
Apr 202630.7%30.6%10.2%14.5%10.7%2.8%0.45%0.13%0%
May 202631.6%32.5%9.3%13.4%9.8%2.7%0.64%0.06%0.06%
Jun 202632.6%27.9%10.8%12.9%12.1%3.1%0.4%0.11%0.06%
Jul 202634.1%30.3%9.7%10.6%11.5%3.4%0.36%0.1%0.05%
Aug 202631.7%29.3%11.6%11.5%11.6%3.9%0.24%0.1%0.05%
Sep 202631%30%14.5%10.7%9.9%3.5%0.25%0.15%0.05%

How has the ecostore and Gaia Skin Naturals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby skincare brands in September 2026?

2 changes

  1. In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%.

  2. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ecostore’s and Gaia Skin Naturals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

8 branded search terms

  • eco store
  • ecostore
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

Gaia Skin Naturals

1 branded search term

  • gaia skin naturals

How the Brand Demand Index is measured

Other head-to-heads among baby skincare brands

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